SAN FRANCISCO — Iterable, a cross-channel growth marketing platform, has closed a $60 million Series D funding round of primary capital led by Viking Global Investors, with participation from several investors from Iterable’s $50 million Series C funding round earlier this year: CRV, Index Ventures, Blue Cloud Ventures, Harmony Partners, and Stereo Capital. This second round of financing in less than 12 months brings Iterable’s total capital raised to over $140 million.
“Deploying the modern growth stack is no longer a secret strategy reserved for Silicon Valley startups. Mainstream companies around the world are adopting highly integrated best-of-breed solutions and leveraging their own data—in real time—to achieve growth and customer engagement never seen before,” said Justin Zhu, co-founder and CEO of Iterable. “Iterable is at the core of this stack: Our customers are consolidating email service providers, mobile point solutions and homegrown messaging systems into one platform, using Iterable to gain a unified view of their customers. With Iterable, brands have one platform to create, run and iterate on the best way to engage with each customer across their lifecycle.”
Iterable plans to use the new funding to expand its platform, invest in emerging engagement technologies and add more staff to its global offices across San Francisco, New York City, Denver and London.
“Iterable has helped our team ignite a digital transformation of our brand, and we’re excited to see how their exponential growth will enable our own,” said Matt Annerino, VP of Growth, CRM & Media at Fender. “As a core platform in our marketing stack, Iterable allows us to maximize engagement, retention and lifetime value.”