IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York

--(BUSINESS WIRE)--IRI:

WHO:

At the “ The State of AI” session, presenters will be:

 

Nishat Mehta, President, Media Center of Excellence, IRI®

 

Jocelyn Lee, Head of AI, Heat

Nate Rackiewicz, Chairman and Co-Founder, METEOR NOW

 

Sara Robertson, Global Vice President, Product and Engineering, Xaxis

 

At the “So Much Data...So Little Time” session, presenters will be:

JP Beauchamp, Senior Vice President, Media Center of Excellence, IRI

Christine Frohlich, Vice President Product Marketing, Experian

 

Duncan McCall, Founder and Chief Executive Officer, PlaceIQ

 

Elliott Easterling, Co-Founder and Chief Executive Officer, TrueData

 

 

At the “Measurement on Demand” session, presenters will be:

Vijoy Gopalakrishnan, Senior Vice President, Media Center of Excellence, IRI

Abishake Subramanian, Director, Digital Advertising, Media Sales and Strategy, Sam’s Club

Adam Gitlin, Head of Data, Annalect

Lisa Hill, Brand Manager, Starbucks At Home Coffee/Personalized Marketing, Nestlé Coffee Partners

 

Maciej Szczepaniak, Global Brand Measurement, Lead Google

 

 

WHAT:

On September 23, IRI’s Nishat Mehta will participate on a panel with the Heat’s Jocelyn Lee, METEOR NOW’s Nate Rackiewicz and Xaxis’ Sara Robertson to discuss the use of AI in technology and measurement mechanisms, the effect on creative and talent resources and risks in brand safety and fraud, during their session titled, “The State of AI.

 

Later that day, IRI’s JP Beauchamp will serve on a panel with Experian’s Christine Frohlich, PlaceIQ’s Duncan McCall and TrueData’s Elliott Easterling that will cover the endless amounts of data available to brands. The panel will provide advice to brand managers on top methods to integrating online and offline data, executing omnichannel campaigns, reducing media waste through better targeting strategies as well as measuring campaigns effectively, during their session titled, “So Much Data...So Little Time.

 

 

On September 26, IRI’s Vijoy Gopalakrishnan will take the stage with Sam’s Club’s Abishake Subramanian, Annalect’s Adam Gitlin, Nestlé Coffee Partners’ Lisa Hill and Google’s Maciej Szczepaniak to discuss the longstanding challenge faced by marketers — on demand advertising effectiveness measurement. The panel will review tools available to marketers such as in-flight optimization, better and less expensive measurement techniques and connecting advertising effectiveness to bottom of the funnel metrics, during their session titled, “Measurement on Demand.

 

WHY:

 

 

Brands are faced with an immense amount of data, and it is now the job of marketers to decipher the data to find the best product lines, advertising campaigns or social media influencers that most align with that company. In today’s data-focused world, brands must be able to utilize artificial intelligence and machine learning techniques to interpret vast data sets in order to create quality products and target the right customers.

 

WHEN:

The State of AI

 

Monday, September 23, 2019

9:15 a.m. – 10:00 a.m. ET

 

So Much Data...So Little Time

 

Monday, September 23, 2019

10:45 a.m. – 11:30 a.m. ET

 

Measurement on Demand

 

Thursday, September 26, 2019

4:30 p.m. - 5:15 p.m. ET

 

WHERE:

Advertising Week New York

AMC Lincoln Square Campus

1998 Broadway

 

New York City, NY 10023

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.


Contacts

IRI:
Victoria Guimarin
UPRAISE Marketing + PR for IRI
Email: iri@upraisepr.com
Phone: +1 415.397.7600