Intel Buys 15% Stake in Map Company HERE

 

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Intel headquarters in Santa Clara.

SANTA CLARA & EINDHOVEN, Netherlands –- Intel said it has agreed to purchase a 15 percent ownership stake in HERE, a Netherlands-based provider of digital maps and location-based services.

The stake was purchased from auto makers and HERE’s current indirect shareholders: AUDI AG, BMW AG and Daimler AG. The actual amount of the stake was not disclosed.

Intel has also signed an agreement with HERE to collaborate on the research and development of a highly scalable proof-of-concept architecture that supports real-time updates of high definition (HD) maps for highly and fully automated driving. Additionally, the two companies plan to jointly explore strategic opportunities that result from enriching edge-computing devices with location data.

“Cars are rapidly becoming some of the world’s most intelligent, connected devices,” said Brian Krzanich, Intel CEO. “We look forward to working with HERE and its automotive partners to deliver an important technology foundation for smart and connected cars of the future.”

“A real-time, self-healing and high-definition representation of the physical world is critical for autonomous driving, and achieving this will require significantly more powerful and capable in-vehicle compute platforms,” said Edzard Overbeek, HERE CEO. “As a premier silicon provider, Intel can help accelerate HERE’s ambitions in this area by supporting the creation of a universal, always up-to-date digital location platform that spans the vehicle, the cloud and everything else connected.”

The proof-of-concept architecture HERE and Intel plan to deliver will be designed to help make autonomous driving as safe and predictable as possible. For example, today’s navigation technology can pinpoint a car’s location to within meters, but next generation, HD mapping supports localization to within centimeters. This will help vehicles precisely position themselves on the roadway to enable reliable autonomous driving functionality. HERE HD Live Map, HERE’s cloud service supporting vehicle automation, gives vehicles the ability to “see” obstacles beyond their immediate field of vision and receive real-time updates as environments change due to traffic, road conditions and other factors.

Intel will also work with AUDI AG, BMW AG and Daimler AG to test the architecture. Intel and HERE envision making the architecture broadly available across the automotive industry as a seamlessly integrated offering that simplifies and shortens time of development for automakers.