ICON.AI Debuts the World’s First Smart Mirror With Sound by Harman Kardon

The new voice-controlled smart mirror allows consumers to play music and control smart home devices with an incredibly rich, room-filling sound

SEOUL, South Korea--(BUSINESS WIRE)--#AI--ICON.AI, a South Korean smart mirror maker and an Amazon-approved system integrator, today announces Zmirror, a powerful smart mirror with a fully integrated display speaker, in partnership with Harman Kardon, one of the premium audio brands of Harman International. First announced in January at CES, where it was named a CES 2020 Innovation Award Honoree. ICON.AI’s Zmirror is positioned to disrupt the beauty industry with high-quality product development and Harman’s top-of-the-industry sound innovation.

The smart mirror with Amazon Alexa built-in brings new opportunities in the smart display speaker market. This new product combines the power of fully integrated voice assistants with the basic needs for a mirror and display system to follow. Although first released in prototypes with primary quality speakers, the company has differentiated itself from all other competitors with its partnership with Harman International for the official launch. The product will be shipped by Q1 2021 and general retail availability is expected in the second quarter of next year.

Zmirror, Sound by Harman Kardon


  • Revolutionary next-gen technology featuring Smart Display speaker with Voice control
  • Alexa Built-in
  • 7” HD Touchscreen LCD
  • LED Ring light by Voice control and Light Motion Sensor
  • Advanced Skin Analysis
  • Multi-color Mood Lamp
  • Full Privacy Protection
  • Bluetooth/Wi-Fi

Harman Kardon is known for being a high-end speaker brand that brings discerning music lovers a rich and enhanced listening experience in its products. Beyond its portfolio of branded products, Harman selectively partners with various brands embedded audio integration.

“We are very excited to work with the ICON.AI team on Zmirror,” said Johnny Williams, VP & GM of Embedded Audio from Harman International. “At Harman, we are committed to providing top quality listening experiences to consumers around the world, and think the innovative work being done at ICON.AI is a perfect fit for our technology.”

"With Harman Kardon, we can further improve our revolutionary next-gen technology Smart Mirror, Zmirror's epic sound quality, and thus our unique User Experience to a whole new level," says ICON.AI CEO and Design Director James Shin. "With a long-term partnership with such an innovative and world-renowned company as Harman International, there are golden opportunities for us as a Tech start-up, so that we are going to conquer the market in 2021 with even more completely new products."

Though smart speakers are becoming the norm, smart display speakers have had exponential growth in the market, especially in the US, according to national surveys conducted by Voicebot.ai. ICON.AI’s Zmirror combines high-quality sound system with modern smart technology that stands above all other smart mirror devices.


ICON.AI is a software-led hardware company, and ICON.AI is not only a Smart mirror maker but also is an Amazon-approved system integrator for Alexa Voice Service. ICON.AI has solutions that are qualified by Amazon, which enable brands and manufacturers to embed Alexa's voice capabilities into Screen-based Devices such as Smart Display Speakers, Smart Mirror, Smart Home Devices. ICON.AI provides a professional and innovative technology development team focused on Screen-based Devices for Amazon Alexa. ICON.AI supplies reliable, customized hardware and software solutions for your AVS (Alexa Voice Service) development and certification needs. One of our Industrial Design, the Smart mirror with Alexa Built-in, named as CES 2020 Innovation Awards honoree, including product descriptions and photos, can be found at CES.tech/innovation. Also, ICON.AI offers Industrial Design Service for Smart Makeup Mirror with Alexa Built-in. ICON.AI has more than 30 industrial designs for OEM and can support customized Designs.

About HARMAN International

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, and Revel®, HARMAN is admired by audiophiles, musicians, and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems connected, integrated, and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.


James Shin
Cell: +82 10 5273 7997