GoPro, maker of action cameras, said it will cut 15% of its workforce as part of a company-wide restructuring.
The restructuring includes the closure of its entertainment division, facilities reductions, and the elimination of more than 200 full-time positions plus the cancellation of open positions
Based on internal data, GoPro said the week of Black Friday camera unit sales were up more than 35% year-over-year at leading U.S. retailers. Thanksgiving through Cyber Monday sales of camera units at GoPro.com were up approximately 33% year-over-year. According to the NPD Group, since the launch on October 2, HERO5 Black has been the best-selling Digital Imaging device in the United States.
HERO5 cameras are available at major US retailers including Amazon, Best Buy, Target and Walmart.
“We have a lot of work to do to finish the quarter and our fiscal year, however our HERO5 cameras have been very well-received by critics and consumers alike,” said Nicholas Woodman, Founder & CEO of GoPro. “Both HERO5 cameras can now auto-offload new content to the cloud and our Quik mobile app makes accessing and editing your footage fun. Its clear consumers are excited about these new features.”
GoPro launched a Karma lineup of aerial drones in October but had to recall them and suspend sales in November after the drones lost power in the air. It’s unknown when Karma will be available for sale again.