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January 25, 2010 Google Generates $2 Billion Profit in 4th Quarter Google generated profits of nearly $2 billion in the fourth quarter on the continued strength of search engine advertising."Google had a strong fourth quarter, with 17% year over year revenue growth," said Eric Schmidt, CEO of Google. "Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web." GAAP net income in the fourth quarter of 2009 was $1.97 billion, compared to $382 million in the fourth quarter of 2008. Non-GAAP net income in the fourth quarter of 2009 was $2.19 billion, compared to $1.62 billion in the fourth quarter of 2008. Revenues Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC. Google Sites Revenues - Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion. Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $2.04 billion, or 31% of total revenues, in the fourth quarter of 2009. This represents a 21% increase from fourth quarter 2008 network revenues of $1.69 billion. International Revenues - Revenues from outside of the United States totaled $3.52 billion, representing 53% of total revenues in the fourth quarter of 2009, compared to 53% in the third quarter of 2009 and 50% in the fourth quarter of 2008. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2009 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $112 million lower. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2008 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $196 million lower.
Paid Clicks Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009. Cost-Per-Click Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 5% over the fourth quarter of 2008 and increased approximately 2% over the third quarter of 2009. On a worldwide basis, Google employed 19,835 full-time employees as of December 31, 2009, up from 19,665 full-time employees as of September 30, 2009. January 17, 2010 Google Accounts for 72% of U.S. Searches Google accounted for 72.25 percent of all U.S. searches conducted in the four weeks ending Jan. 2, 2010 according to online measurement firm Experian Hitwise. Yahoo Search, Bing and Ask.com received 14.83 percent, 8.92 percent and 2.54 percent, respectively. The remaining 66 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.48 percent of U.S. searches.
Search engines continue to be the primary way Internet users navigate to key industry categories.Comparing December 2009 with December 2008, Automotive, Business and Finance, Entertainment, News and Media, Social Networking and Sports categories showed double-digit increases in their share of traffic coming directly from search engines. Google was sending the most visits to the four categories below among the top three search engines. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Bing saw double-digit growth among all four categories and Yahoo! Search saw double-digit growth in the Shopping category, as seen in the table below. January 6, 2010 Google Launches Nexus One Smartphone Google is taking on the iPhone with the launch of the Nexus One smartphone, designed via a partnership with HTC of Taiwan. Through its own web store at www.google.com/phone, consumers can buy the Nexus One without service for $529 (meaning any GSM network SIM card can be inserted into the device), or purchase the phone for $179 with service from T-Mobile and Verizon Wireless later this year. As new phones come to market through this channel, consumers will benefit from the ability to match a phone of their choice with the service plan that best meets their needs. Operator prices and plan details will be featured on the site. "The Nexus One belongs in the emerging class of devices which we call ‘superphones,’ with the 1GHz Qualcomm Snapdragon chipset making it as powerful as your laptop computer of three to four years ago. It's our way to raise the bar on what's possible when it comes to creating the best mobile experience for consumers," said Andy Rubin, VP of Engineering. "We look forward to working with handset manufacturers and operators to bring more phones to market through this channel worldwide." Nexus One Hardware Features * Display: 3.7" AMOLED 480x800 WVGA display "The Nexus One represents the unique combination of design and innovation two companies like Google and HTC can have when they collaborate," said Peter Chou, CEO of HTC Corporation. "The Nexus One continues HTC’s strategy of offering people a portfolio of phones that meet their diverse needs." The Nexus One runs on Android 2.1, a version of the platform's Eclair software, which offers advanced applications and features including: * Google Maps Navigation: offering turn-by-turn driving directions with voice output. December 29, 2009 Googlers Get Big Gift Through Options Google employees have big reasons to be happy this year. Stock options for the company were repriced back in March and have soared since then. According to Associated Press, Google options had been priced at $521 per share but the market decline saw the price drop to about $308 in March which was what options were repriced at. About 85% of employees had options that were underwater or below their strike price. Since then, Google shares have doubled in value with a closing price of $622.87 at the end of trading Monday. Employees who have options are enjoying a huge windfall with a total increased value of more than $2.3 billion. December 9, 2009 Google Adds Real-Time Search Results Google this week introduced real-time search results for topical keywords. These new search features bring results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it's an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it's published on the web. Live results appear in the middle of the page and can be turned off if the user wishes. The company says the results are based on new technology that lets it search over one billion documents and hundreds of milions of real-time changes each day. The real-time listings are made possible through a partnership with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca. The latest results are also designed for mobile searches including iPhone and Android users. November 19, 2009 YouTube Offers Citizens Direct YouTube -- a division of Google -- is offering a new feature called Citizens Direct, a tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from its own APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. These videos also appear live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create. So far, ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston are using YouTube Direct. YouTube also announced that its HD mode will add support for viewing videos in 720p or 1080p, depending on the resolution of the original source, up from the current maximum output of 720p. November 10, 2009 Google Buys AdMob for $750 Million Google announced that it will acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. AdMob has headquarters in San Mateo. "Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, Vice President of Product Management at Google. "AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we're excited to welcome this talented team to Google." "I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model," said Omar Hamoui, Founder and CEO of AdMob. "We're proud of the progress we've made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust." The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits: * Advertisers will be better able to engage mobile users with AdMob's ad formats October 31, 2009 Google Introduces Music Search in Results Google is rolling out a search feature that lets users find music faster. Music ranks among the top search queries and Google wants to make it easier for users to find millions of songs, all via a simple Google web search. Now, when you enter a music-related query — like the name of a song, artist or album — your search results will include links to an audio preview of those songs provided by our music search partners MySpace (which just acquired iLike) or Lala. When you click the result you'll be able to listen to an audio preview of the song directly from one of those partners. Google has also partnered with Pandora, imeem and Rhapsody to include links to their sites where you can discover music related to your queries as well. New Navigation App Includes Voice Google has introduced a free navigation app for mobile phones using its Android 2.0 software that also includes voice directions. Google Maps Navigation (Beta) for Android 2.0 devices is a new feature that comes with everything you'd expect to find in a GPS navigation system, like 3D views, turn-by-turn voice guidance and automatic rerouting. But unlike most navigation systems, Google Maps Navigation was built from the ground up to take advantage of your phone's Internet connection. It will be available in the new Droid smartphone that will be sold by Motorola starting on November 6. Here are seven features that are possible with Google Maps Navigation connected to the Internet: The most recent map and business data Search in plain English Search by voice Traffic view Search along route Satellite view Street View October 19, 2009 Google Reports Third-Quarter Results Google reported revenues of $5.94 billion for the quarter ended September 30, 2009, an increase of 7% compared to the third quarter of 2008. "Google had a strong quarter--we saw 7% year-over-year revenue growth despite the tough economic conditions," said Eric Schmidt, CEO of Google. "While there is a lot of uncertainty about the pace of economic recovery, we believe the worst of the recession is behind us and now feel confident about investing heavily in our future." Google-owned sites generated revenues of $3.96 billion, or 67% of total revenues, in the third quarter of 2009. This represents an 8% increase over third quarter 2008 revenues of $3.67 billion. Google's partner sites generated revenues, through AdSense programs, of $1.80 billion, or 30% of total revenues, in the third quarter of 2009. This represents a 7% increase from third quarter 2008 network revenues of $1.68 billion. Revenues from outside of the United States totaled $3.14 billion, representing 53% of total revenues in the third quarter of 2009, compared to 53% in the second quarter of 2009 and 51% in the third quarter of 2008. Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 14% over the third quarter of 2008 and increased approximately 4% over the second quarter of 2009. Average cost-per-click for the search giant, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 6% over the third quarter of 2008 and increased approximately 5% over the second quarter of 2009. Cash at Google continues to pile up with $22 billion available. Google said it employed 19,665 full-time employees as of September 30, 2009 around the world, down from 19,786 full-time employees as of June 30, 2009. September 19, 2009 Google Opens Up DoubleClick Ad Exchange Google has introduced the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web. "Better technology can help make display advertising work better for all involved," said Neal Mohan, Vice President of Product Management at Google. "We're focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal." The new DoubleClick Ad Exchange has been rebuilt using Google's technology and infrastructure. It contains a wide variety of key features that will help improve returns for advertisers and enable publishers to get the most value out of their online content. On the "sell side", participation in the new Ad Exchange is designed for major online publishers. It already includes a wide variety of large premium publishers including newspapers, large portals, entertainment and branded sites. In addition, ad space on Google's third party AdSense publisher sites, representing over 76% of U.S. online audiences and 73% of global online audiences1, is being made available through the new Ad Exchange. This will increase the volume of quality display advertisers available to Google's AdSense publishers. On the "buy side", the new Ad Exchange is designed for ad networks and agency networks - companies that connect web sites with advertisers. It already includes over 40 ad networks across North America and Europe, including most of the 25 largest ad networks in the US2, with more now to be added. Additionally, AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface. Features of the new Ad Exchange include a completely new interface; a "real-time bidding" feature to allow ad networks to use their own technology to bid on an impression-by-impression basis; a "dynamic allocation" system, which automatically generates online publishers the highest return for every impression by allocating ads to the highest-paying sales channel, based on real time data; more granular publisher and advertiser controls; payments and clearing managed by Google; and a new API to allow ad networks to extend the functionality of the Ad Exchange. Google Prints Deal With On Demand Books Google has agreed to provide On Demand Books, LLC (ODB), the maker of the Espresso Book Machine (EBM), with immediate access to over two million public-domain titles in the Google digital files. This unprecedented number of reading options is in addition to the current 1.6 million titles already available directly to consumers via the Espresso Book Machine. The Espresso Book Machine is a small, patented high-speed automated book-making machine. In a few minutes it can print, bind and trim a single-copy library-quality paperback book complete with a full-color paperback cover. “ODB, in effect an ATM for books, will radically decentralize direct-to-consumer distribution,” says Jason Epstein, Chairman and co-founder of ODB. “With the Google inventory the EBM will make it possible for readers everywhere to have access to millions of digital titles in multiple languages, including rare and out of print public domain titles.” Espresso Book Machines already are up and running in bookstores, libraries and trade and campus bookstores such as the University of Michigan Shapiro Library Building in Ann Arbor, MI, the Blackwell Bookshop in London, UK, the Bibliotheca Alexandria in Alexandria, Egypt, the Northshire Bookstore in Manchester Center, VT, the University of Alberta Bookstore in Edmonton, Canada and Angus & Robertson Bookstore in Melbourne, Australia. The Harvard Book Store in Cambridge, MA and the University of Melbourne Library in Melbourne, Australia soon will carry their own EBM. August 24, 2009 Time Warner to Run Videos on YouTube Time Warner Inc. and YouTube, a division of Google, have announced an online video distribution agreement that will give consumers access to an extensive variety of high-quality, short-form content owned by Time Warner, including clips from movies, television shows and news programming. The agreement will allow Time Warner's Warner Bros. Entertainment and Turner Broadcasting System, Inc. to program videos on YouTube using a Time Warner embeddable player. YouTube will host the content made available from a wide range of Time Warner-owned television shows and movies. Consumers will have easier access to existing and future clips, ranging from CNN news coverage to Cartoon Network and Adult Swim animated shows to TNT's hit dramas to Warner Bros. Television productions like "Gossip Girl" and "The Ellen DeGeneres Show." Another Time Warner property, HBO, has been programming a branded channel on YouTube since early last year with promotional content from shows including "True Blood," "Hung" and "Entourage." In addition, this deal gives Time Warner the ability to create separate channels for its participating brands as well as to control and sell the ad time on YouTube. Warner Bros. Entertainment and Turner Broadcasting will work with YouTube to offer their advertising and agency partners packages of targeted advertising, supplemental marketing and branded channels. Time Warner Chairman and Chief Executive Officer Jeff Bewkes said: "Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online. Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives." August 6, 2009 Google Acquires On2 Technologies On2 Technologies and Google Inc. jointly announced that they have entered into a definitive agreement under which Google will acquire On2, a leading developer of video compression technology. Under the terms of the agreement, each outstanding share of On2 common stock will be converted into $0.60 worth of Google class A common stock in a stock-for-stock transaction. The transaction is valued at approximately $106.5 million. Some On2 shareholders are not happy about the purchase price and thought the company could have gotten more. On2 trades on the American Stock Exchange. On2 creates advanced video compression technologies that power the video in today's leading desktop and mobile applications and devices. On2 customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Brightcove, and Move Networks. On2 Technologies is headquartered in Clifton Park, NY. Google is expected to use On2's technology to improve YouTube. "Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform," said Sundar Pichai, Vice President, Product Management, Google. "We are committed to innovation in video quality on the web, and we believe that On2's team and technology will help us further that goal." "We're thrilled that On2 is joining one of the world's most innovative companies," said Matt Frost, interim CEO of On2. "After intensive review of On2 products, Google confirmed our long-held beliefs as to the quality of our video technologies. This transaction is a testament to the hard work of every On2 employee and the strongest possible endorsement of our products and people. On2 will continue to improve, support and sell our products throughout the transition. We believe that Google shares our ambitions and know that our products and expertise, combined with Google's globally recognized brand, ingenuity and resources, will create an incredible team." July 20, 2009 Google Earth Offers Look at the Moon Forty years ago today, on July 20, 1969, the world watched as the crew of Apollo 11 took the first human steps on the surface of the Moon. In celebration of this historic occasion, Google is launching Moon in Google Earth, an interactive 3D atlas of the Moon, viewable with Google Earth 5.0. Moon in Google Earth was announced today at the Newseum, in Washington, DC, where Apollo 11 astronaut Buzz Aldrin, Google Senior VP of Engineering Alan Eustace, NASA Deputy Administrator Lori Garver, A Man on the Moon author Andrew Chaikin, and space tourist Anousheh Ansari delivered remarks. “Forty years ago, two human beings walked on the Moon. Starting today, with Moon in Google Earth, it’s now possible for anyone to follow in their footsteps,” said Moon in Google Earth Product Manager, Michael Weiss-Malik. “We’re giving hundreds of millions of people around the world unprecedented access to an interactive 3D presentation of the Apollo missions.” The most recent tool to have been developed as a result of the Space Act Agreement between Google and NASA, Moon in Google Earth enables information about the Moon to be accessible to anyone in a unique three-dimensional context. In addition to satellite imagery and terrain, the following layers can be explored with Moon in Google Earth: * Featured Satellite Imagery – Explore overlaid satellite imagery and detailed descriptions of selected areas on the Moon from Arizona State University’s “Lunar Image of the Week” * Spacecraft Imagery – View selected imagery captured by the Apollo Metric Camera, Clementine, and the Lunar Orbiter. * Apollo Missions – Travel back to the Apollo era and discover the landing sites of Apollo missions 11-17. Explore “Street View”-style panoramic images, watch previously unreleased footage from Spacecraft films , and read about the places astronauts saw on their trips to the Moon. * Guided Tours – Take a narrated tour of the Moon from Apollo astronauts Buzz Aldrin (Apollo 11) and Jack Schmitt (Apollo 17). * Historic Maps – Discover Apollo-era geologic and topographic maps of the Moon that were used in mission control for trips to the Moon. * Human Artifacts – Learn about the various types of exploratory equipment that humans have left on the Moon and where those objects can be found today. Artifacts from the United States, the Soviet Union, China, the EU, Japan, and India are included, some of them as 3D models. July 8, 2009 Google Introduces Chrome OS Google is entering the operating system business with the introduction of the Chrome OS. In an announcement on its corporate blog, Google is initially designing Chrome OS for netbooks, which are low cost laptops aimed for users who just want to go online. The Chrome OS comes out nine months after the company introduced its own Chrome browser. Over 30 million people are using Chrome regularly to surf the Web according to the company. Google Chrome OS is an open source, lightweight operating system. Later this year, Google says it will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. According to the company's blog: "Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates. It should just work. Google Chrome OS will run on both x86 as well as ARM chips and we are working with multiple OEMs to bring a number of netbooks to market next year. The software architecture is simple — Google Chrome running within a new windowing system on top of a Linux kernel. For application developers, the web is the platform. All web-based applications will automatically work and new applications can be written using your favorite web technologies. And of course, these apps will run not only on Google Chrome OS, but on any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform. Google Chrome OS is a new project, separate from Android. Android was designed from the beginning to work across a variety of devices from phones to set-top boxes to netbooks. Google Chrome OS is being created for people who spend most of their time on the web, and is being designed to power computers ranging from small netbooks to full-size desktop systems. While there are areas where Google Chrome OS and Android overlap, we believe choice will drive innovation for the benefit of everyone, including Google." June 23, 2009 Google Invests $2.6 Million More in 23andMe Google said it has invested $2.6 million in 23andMe , Inc., a privately-held personal genetics company dedicated to helping individuals understand their own genetic information through DNA analysis technologies and web-based interactive tools. The startup was co-founded by Anne Wojcicki, wife of Sergey Brin, Google's President. Google previously invested $3.9 million in the Series A preferred stock financing of 23andMe in May 2007. In November 2007, Google purchased additional shares of Series A preferred stock of 23andMe held by an investor in 23andMe’s Series A preferred stock financing for approximately $500,000. Google made this investment in the Series B preferred stock financing of 23andMe pursuant to Google’s existing right to purchase its pro rata share of new securities issued by 23andMe. Google continues to hold a minority interest in 23andMe as a result of the Series B investment. 23andMe’s Series B financing involved a number of additional investors including New Enterprise Associates. Prior to Google’s investment in 23andMe’s Series B preferred stock financing, Sergey also invested approximately $10 million in 23andMe’s convertible debt financing, which was converted into Series B preferred stock as part of this financing transaction. In June 2009, Google also entered into a lease agreement with 23andMe. Google’s Audit Committee reviewed and approved the investment and lease transactions as part of Google’s procedures for entering into transactions with related parties. The valuation of the Series B investment was determined by negotiations between New Enterprise Associates and 23andMe in which Google played no role. Sergey Brin also holds approximately 38% of Google’s Class B common stock. June 15, 2009 Google Launches Design Competition The Solomon R. Guggenheim Museum and Google are kicking-off the Design It: Shelter Competition, a global competition that will challenge users to design a simple shelter in 3D with Google SketchUp, give it a geographic location using Google Earth, and share it by uploading to the Google 3D Warehouse. The summer-long competition, which begins on Frank Lloyd Wright's birthday and will conclude on the Guggenheim Museum's 50th anniversary, is inspired by the work of architecture students at the Frank Lloyd Wright School of Architecture and a recent exhibition of that work at the Guggenheim called 'Learning by Doing'. A signature project in the school's curriculum for over seventy years, students are tasked with choosing a location near one of the school's Taliesin campuses in Arizona and Wisconsin and designing a small, 100 square foot shelter. Students are encouraged to consider human needs for safety and comfort, and more broadly, to recognize the connections between a structure and its geographic location. The Design It: Shelter Competition offers a twist on this assignment, empowering anyone -- not just students -- to use Google tools to think about design and ultimately share their ideas with the world. After choosing a location in Google Earth, competition participants use SketchUp to design their shelters in 3D and upload them to the Google 3D Warehouse. They submit an official entry on the Guggenheim website and, within a couple of days, will be able to see their work, as well as other participants' submissions, with the Google Earth Plug-in on the Guggenheim Museum's website. On October 21, 2009, the 50th anniversary of the Guggenheim Museum, winners will be announced and prizes will be awarded. Both winners will receive airfare and two nights' accommodation for two in New York City, behind-the-scenes tours of both the Guggenheim Museum and the Google Office in NYC, complimentary admission to selected NYC museums, and a Google SketchUp Pro 7 license. June 3, 2009 Google Offers Tool for Local Businesses Google has introduced a new dashboard feature in the Google Local Business Center (LBC) that will provide business owners with a powerful level of information about how Google users are interacting with their local listings. The Local Business Center (www.google.com/lbc) is a free tool that enables business owners to control the content of their listings in Google Search and Google Maps. With the addition of the new dashboard, the LBC will now draw upon local search data to help owners optimize their local listings and their other efforts to attract more customers. It's estimated that 82% of consumers use search to find local businesses, and the LBC dashboard will initially provide business owners with the following data on that activity in Google Search and Google Maps: * Impressions: The number of times the business listing appeared as a search result on Google.com search or Google Maps search in a given period. With the LBC dashboard, business owners will be able to identify trends, such as days of the week when interest in their business spikes, or seasonality in the types of searches that lead potential customers to their listings. Owners will also be able to better determine how changes to their listings -- such as adding a video or refining their category -- influence the traffic to that listing. |
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