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May 7, 2008 Google, Comcast, Intel Capital, Time Warner Cable, Bright House Networks and Trilogy Equity Partners have entered into an agreement to invest $3.2 billion in a new wireless broadband company. The new company will combine Clearwire's existing consumer WiMAX business with Sprint's broadband infrastructure and 2.5 GHz spectrum to create a new nationwide wireless broadband network. The new company, which will be named Clearwire, will be focused on expediting the deployment of the first nationwide mobile WiMAX network to provide a true mobile broadband experience for consumers, small businesses, medium and large enterprises, public safety organizations and educational institutions. The new Clearwire expects to dramatically enhance the speed and manner in which customers access all that the Internet has to offer at home, in the office and on the road. In addition to Google's $500 million contribution as part of the investment group, the company will provide search and applications to the network's users, and will work with Clearwire to offer additional services and applications. This will include jointly creating an open Internet protocol to work with mobile broadband devices (including Android-powered devices) and implementing other open network practices and policies. May 2, 2008 Marissa Mayer is the VP of Search Products and User Experience for Google. She is also Google's first female engineer and used to date co-founder Larry Page. The Wall Street Journal has an interesting article and a photo gallery about Marissa and her fashion style. The blonde 32-year-old says Oscar de La Renta and Carolina Herrera are her favorite designers. She also attended Fashion Week in NY this past February. Marissa received her B.S. in Symbolic Systems and her M.S.
in Computer Science from Stanford University. She's likely a
multi-millionaire with all her stock options in Google. April 19, 2008 Shares in Google rocketed a record 20% in one day following a strong earnings report. The price of a single Google share went up $89.87 to close at $539.41 Friday. Stock in Google had dropped more than 40% this year from its all-time high. Google reported revenues of $5.19 billion for the quarter ended March 31, 2008, an increase of 42% compared to the first quarter of 2007 and an increase of 7% compared to the fourth quarter of 2007. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the first quarter of 2008, TAC totaled $1.49 billion, or 29% of advertising revenues. Revenues included the recent acquisition of DoubleClick. Net income for the first quarter of 2008 was $1.31 billion as compared to $1.21 billion in the fourth quarter of 2007. Google Sites Revenues - Google-owned sites generated
revenues of $3.40 billion, or 66% of total revenues, in the first
quarter of 2008. This represents a 49% increase over first quarter
2007 revenues of $2.28 billion and a 9% increase over fourth
quarter 2007 revenues of $3.12 billion. April 5, 2008 Google has given pink slips to 300 workers at DoubleClick following the acquisition last month of the NY-based advertising firm. The cuts equal 25% of the company's U.S. workforce of 1,200 and are expected to spread out across the business. Another 300 employees work overseas. Google also announced plans to sell DoubleClick's Performics search marketing business. March 11, 2008 Google Inc. announced that it has completed its acquisition of DoubleClick for $3.1 billion. The deal closed following its approval by the European Trade Commission. DoubleClick is a NY-based company that offers online ad serving and management technology to advertisers, web publishers and ad agencies. Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users." DoubleClick has 1,500 employees. March 4, 2008 Google is entering the health field with a new service that lets medical professionals store information on Google so it can be easily accessed by patients. The company is testing the service with the Cleveland Clinic in Ohio. Cleveland Clinic is a large academic medical center and is one of the first pilot hospitals for the service. Google says it also working with a number of insurance plans, medical groups, pharmacies and hospitals. Google is promising privacy and security of patient data as well as an easy platform for users to access from any web browser. With Google Health, the user can simply import the data from each medical facility and then choose to share it with the other facilities. So far, Google hasn't disclosed how it will make money from the service and has promised not to run ads at this time on Google Health. February 28, 2008 Google Sites has been introduced this week, an application that makes creating a team web site as easy as editing a document. With Google Sites, people can quickly gather a variety of information in one place including videos, calendars, presentations, attachments, and text and easily share it for viewing or editing with a small group, their entire organization, or the world. "Creating a team web site has always been too complicated, requiring dedicated hardware and software as well as programming skills," said Dave Girouard, vice president and general manager of enterprise, Google. "Now with Google Sites, anyone can create an entirely customized site in minutes and invite others to contribute. We are literally adding an edit button to the web." Creating and editing a set of pages in a Google Site requires no knowledge of HTML or web design skills. People can start a new page with one click. Adding content is as easy as clicking the edit button. Sharing is as simple as sending an invitation. All content is instantly searchable, and Google Sites is accessible through any web browser. Anyone inside an organization can begin using Google Sites by signing up for Google Apps communication and collaboration services through Team Edition -- without having to burden IT for support. After verifying their business or school email address, people can instantly invite others to join, or easily identify people within their organization already using Google Apps. With Google Sites, people can create a wide variety of sites, such as: * an intranet to centralize company information; Google Sites is secure and scalable. Users have full control over who can own, collaborate and view pages, and view version history for each site. Google Sites is built to scale to any sized organization -- from a five person start-up to a 50,000 person enterprise or university -- and requires no hardware or software to buy, install, or maintain. A consortium of six international companies including Google plans to build a high-bandwidth subsea fiber optic cable linking the United States and Japan. The construction of the new Trans-Pacific infrastructure will cost an estimated US$300 million. The new cable system named Unity will address broadband demand by providing much needed capacity to sustain the unprecedented growth in data and Internet traffic between Asia and the United States. Unity is expected to initially increase Trans-Pacific lit cable capacity by about 20 percent, with the potential to add up to 7.68 Terabits per second (Tbps) of bandwidth across the Pacific. The Unity consortium is a joint effort by Bharti Airtel, Global Transit, Google, KDDI Corporation, Pacnet and SingTel. The name Unity was chosen to signify a new type of consortium, born out of potentially competing systems, to emerge as a system within a system, offering ownership and management of individual fiber pairs. According to the TeleGeography Global Bandwidth Report, 2007, Trans-Pacific bandwidth demand has grown at a compounded annual growth rate (CAGR) of 63.7 percent between 2002 and 2007. It is expected to continue to grow strongly from 2008 to 2013, with total demand for capacity doubling roughly every two years. "The Unity cable system allows the members of the consortium to provide the increased capacity needed as more applications and services migrate online, giving users faster and more reliable connectivity," said Unity spokesperson Jayne Stowell. This new 10,000 kilometer (km) Trans-Pacific cable will provide
connectivity between Chikura, located off the coast near Tokyo,
to Los Angeles and other West Coast network points of presence.
At Chikura, Unity will be seamlessly connected to other cable
systems, further enhancing connectivity into Asia. February 22, 2008 Google said this week it is beta testing its popular Adsense ads for Video, which will use text overlay ads contextually targeted to a combination of signals in videos and on a user's site. With these overlay ads, the user's experience is not interrupted; users determine how much they want to interact with the ad. Google has also launched a single destination with an overview of various options to place ads in video opportunities called Google Video Advertising Solutions. So far, Google has partnered with a number of video partners (e.g. BobVila.com, eHow, MyDamnChannel, ExpertVillage, PinkBike, TheNewsRoom, and social video aggregators like Revver, blip.tv, and GodTube). The company said it is also working with several key video platform solution solutions like Brightcove, Yume, Tremor Media, and Eyespot Network, who have plugged Google ads into their platforms. February 13, 2008 Nokia and Google announced that Google's popular search engine will be integrated with the Nokia Search application. The integration will begin in select markets with the Nokia N96, Nokia N78, Nokia 6210 Navigator and Nokia 6220 classic. Google search will be extended to additional Nokia handset models in the future. Ultimately, Nokia will make Google search available to its customers in over 100 countries around the world, serving mobile owners speaking more than 40 languages. Nokia Search, now with Google, offers fast and easy access to web information from the handset. In addition, Nokia Search also makes it possible for users to search content on their device and use local search engines for a complete search experience. Nokia Search is available on many devices and provides direct access with one click from the active standby screen, saving users time and steps in their searching. Once users have found the information they are seeking, Nokia Search enables users to act on that information by engaging device assets such as maps, messaging or the browser with just one click. "Providing choices for our consumers is an important driver in Nokia's Internet service strategy," said Ilkka Raiskinen, vice-president, software and services at Nokia. "This integration allows our consumers the ability to use the innovative search technologies, which have made Google almost synonymous with Internet search. February 6, 2008 Google is worried over Microsoft's planned acquistion of Yahoo for over $44 billion. David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer for Google, posted the following on the company's website: "The openness of the Internet is what made Google -- and Yahoo! -- possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It's what makes the Internet such an exciting place. So Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation. Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies -- and then leverage its dominance into new, adjacent markets. Could the acquisition of Yahoo! allow Microsoft -- despite its legacy of serious legal and regulatory offenses -- to extend unfair practices from browsers and operating systems to the Internet? In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors' email, IM, and web-based services? Policymakers around the world need to ask these questions -- and consumers deserve satisfying answers. This hostile bid was announced on Friday so there is plenty
of time for these questions to be thoroughly addressed. We take
Internet openness, choice and innovation seriously. They are
the core of our culture. We believe that the interests of Internet
users come first -- and should come first -- as the merits of
this proposed acquisition are examined and alternatives explored." February 1, 2008 Google reported revenues of $4.83 billion for the quarter ended December 31, 2007, representing a 51% increase over fourth quarter 2006 revenues of $3.21 billion and a 14% increase over third quarter 2007 revenues of $4.23 billion. Google-owned sites generated revenues of $3.12 billion, or 65% of total revenues, in the fourth quarter of 2007. This represents a 58% increase over fourth quarter 2006 revenues of $1.98 billion and a 14% increase over third quarter 2007 revenues of $2.73 billion. Google's partner sites generated revenues, through AdSense programs, of $1.64 billion, or 34% of total revenues, in the fourth quarter of 2007. This represents a 37% increase over network revenues of $1.20 billion generated in the fourth quarter of 2006 and a 12% increase over third quarter 2007 revenues of $1.45 billion. Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 30% over the fourth quarter of 2006 and approximately 9% over the third quarter of 2007. For all of 2007, Google had revenues of $16.59 billion, up from $10.6 billion the year before. January 22, 2008 For the second straight year, Google tops the list of Best Companies to Work for in America by Fortune magazine. Fortune said that Google employees enjoy what is quite possibly the best benefits package in business: free breakfast, lunch and dinner at 17 gourmet cafes; a subsidy for buying a fuel-efficient car and free shuttle service to and from work. All employees are also eligible for annual merit increases based on individual and company performance, plus bonus and equity. But while the company's stock hit a high of $700 last year, it has fallen so far to $584 on Tuesday. Google has experienced huge growth in its workforce, adding over 3,000 jobs during the past year. The company had a whopping 761,799 applicants last year as well. December 20, 2007 The Federal Trade Commission announced that it will not seek to block Google Inc.'s proposed $3.1 billion acquisition of Internet advertising server DoubleClick Inc. In a 4-1 vote to close its eight-month investigation of the transaction, the Commission wrote in its majority statement that "after carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely to substantially lessen competition." Although interested parties have raised concerns about the proposed acquisition's impact on consumer privacy, the Commission observed that such issues are "not unique to Google and DoubleClick," and "extend to the entire online advertising marketplace." The Commissioners further wrote that "as the sole purpose of federal antitrust review of mergers and acquisitions is to identify and remedy transactions that harm competition," the FTC lacks the legal authority to block the transaction on grounds, or require conditions to this transaction, that do not relate to antitrust. Adding, however, that it takes consumer privacy issues very seriously, the Commission cross-referenced its release of a set of proposed behavioral marketing principles that were also announced today. The Commission statement, authored by Chairman Deborah Platt Majoras and Commissioners Jon Leibowitz, William E. Kovacic and J. Thomas Rosch, focused on the agency's antitrust review of the proposed acquisition, which, as in all horizontal merger investigations, was based on the standards set forth in the joint FTC/Department of Justice Horizontal Merger Guidelines. Applying these guidelines, as well as Commission policy and case law in evaluating non-horizontal theories, agency staff analyzed three principal theories of potential competitive harm. First, it sought to determine whether Google's acquisition of DoubleClick threatened to eliminate direct and substantial competition between the two companies. Its thorough analysis of the evidence showed that the companies are not direct competitors in any relevant antitrust market, eliminating the need for further analysis. December 17, 2007 Google is testing a new service where users can contribute information which could compete against Wikipedia, the Web's leading source of user-contributed information. In a blog post by VP of Engineering Udi Manber, the company "started inviting a selected group of people to try a new, free tool that we are calling "knol", which stands for a unit of knowledge. Our goal is to encourage people who know a particular subject to write an authoritative article about it. The tool is still in development and this is just the first phase of testing. For now, using it is by invitation only." "The key idea behind the knol project is to highlight authors. Books have authors' names right on the cover, news articles have bylines, scientific articles always have authors -- but somehow the web evolved without a strong standard to keep authors names highlighted. We believe that knowing who wrote what will significantly help users make better use of web content. At the heart, a knol is just a web page; we use the word "knol" as the name of the project and as an instance of an article interchangeably. It is well-organized, nicely presented, and has a distinct look and feel, but it is still just a web page. Google will provide easy-to-use tools for writing, editing, and so on, and it will provide free hosting of the content. Writers only need to write; we'll do the rest." Knol will be an open resource for all users according to Manber and the company will rank the knols appropriately when they appear in Google search results. Currently, Wikipedia is at or near the top for numerous subjects in Google search results. Here is a link to the Knol screenshot. December 12, 2007 Google co-founder Larry Page got married this weekend in a super-secret wedding in the Caribbean. Page reportedly wed girlfriend Lucy Southworth on Necker Island, a private island owned by British billionaire and Virgin Airlines founder Richard Branson. Branson was Page's best man. Guests that attended the wedding reportedly included Bono of the group U2. Former President Bill Clinton was a rumored guest but did not attend. Fellow Google founder Sergey Brin was married in the Bahamas earlier this year to Ann Wojcicki. December 5, 2007 Google announced the releas. e of version 2.0 of Google Maps for mobile, its innovative and widely used mobile mapping and local search application. New in v2.0 is a beta version of Google's "My Location" technology, which uses cell tower ID information to provide users with their approximate location, helping them determine where they are, what's around them, and how to get there. Location information makes mobile mapping and search faster and more convenient, but the most common source of location information to date -- GPS technology -- is supported on fewer than 15 percent of the mobile phones expected to be sold in 2007. With Google's new My Location technology, users who don't have GPS-enabled mobile phones will now be able to take advantage of the added speed and convenience afforded by location information. The My Location technology also complements GPS-enabled devices, as it delivers a location estimate faster than GPS, provides coverage inside buildings (where GPS signals can be unreliable), and doesn't drain phone batteries as quickly as GPS. Whether users are trying to locate a restaurant in an unfamiliar neighborhood, get directions to the nearest hotel while traveling, or just find a place to grab some coffee while shopping for the holidays, Google Maps for mobile with My Location can help them get what they need quickly and easily. The My Location technology takes information broadcast from cell towers and sifts it through Google-developed algorithms to approximate a user's current location on the map. This approximation is anonymous, as Google does not gather any personally identifiable information or associate any location data with personally identifiable information as part of the My Location feature. The feature can also be easily disabled by anyone who prefers not to use it. The My Location technology is available on most smartphones, including all color BlackBerry devices, all Symbian Series 60 3rd Edition devices, most Windows Mobile devices, newer Sony Ericsson devices, and some Motorola devices. November 16, 2007 Google has introduced the Android Developer Challenge, which will provide $10 million to developers who build mobile applications for Android, Google's soon-to-be-launched mobile platform for cell phones. The Challenge is designed to support the developer community and spark innovation on the Android platform by awarding cash prizes ranging from $25,000 to $275,000 to developers whose applications are picked by a panel of judges. "We've built some interesting applications for Android but the best applications are not here yet and that's because they're going to be written by developers," said Sergey Brin, Co-founder and President, Technology, Google. "We'd like to reward these developers and recognize them as much as possible." "We believe that the Android platform offers developers a unique opportunity to create truly innovative mobile software," said Andy Rubin, Google's director of mobile platforms. "We're challenging developers to stretch their imaginations and skills to leverage the full capabilities of this new platform and to create something amazing." Android was announced on November 5 by the Open Handset Alliance, a group of more than 30 technology and mobile industry leaders committed to fostering innovation on mobile phones and offering a better consumer experience. The Alliance will provide developers with a new level of openness that enables them to work more collaboratively. Today, the Alliance released an early look at the Android software developer kit (SDK) that includes the documentation, sample projects, development tools, emulator, and libraries that developers will need to build an Android application. The $10 million total in the Android Developer Challenge will be distributed equally between the Android Developer Challenge I and II. Submissions for Challenge I will be accepted from January 2 through March 3, 2008, and the 50 most promising entries will be recognized by end of March with each receiving $25,000 awards to fund further development. These 50 entries will then be eligible for even greater recognition by applying by May 1, 2008 for ten awards worth $275,000 each and another ten worth $100,000 each. Recognition for the top apps among those entries will be announced by end of May 2008. November 6, 2007 Google and 33 other companies have joined to develop a new software platform for mobile phones called Android, the first truly open and comprehensive platform for mobile devices. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of Android through the Open Handset Alliance, a multinational alliance of technology and mobile industry leaders. This alliance shares a common goal of fostering innovation on mobile devices and giving consumers a far better user experience than much of what is available on today's mobile platforms. By providing developers a new level of openness that enables them to work more collaboratively, Android will accelerate the pace at which new and compelling mobile services are made available to consumers. With nearly 3 billion users worldwide, the mobile phone has become the most personal and ubiquitous communications device. However, the lack of a collaborative effort has made it a challenge for developers, wireless operators and handset manufacturers to respond as quickly as possible to the ever-changing needs of savvy mobile consumers. Through Android, developers, wireless operators and handset manufacturers will be better positioned to bring to market innovative new products faster and at a much lower cost. The end result will be an unprecedented mobile platform that will enable wireless operators and manufacturers to give their customers better, more personal and more flexible mobile experiences. "This partnership will help unleash the potential of mobile technology for billions of users around the world. A fresh approach to fostering innovation in the mobile industry will help shape a new computing environment that will change the way people access and share information in the future," said Google Chairman and CEO Eric Schmidt. "Today's announcement is more ambitious than any single 'Google Phone' that the press has been speculating about over the past few weeks. Our vision is that the powerful platform we're unveiling will power thousands of different phone models." "As a founding member of the Open Handset Alliance, T-Mobile is committed to innovation and fostering an open platform for wireless services to meet the rapidly evolving and emerging needs of wireless customers," said René Obermann, Chief Executive Officer, Deutsche Telekom, parent company of T-Mobile. "Google has been an established partner for T-Mobile's groundbreaking approach to bring the mobile open Internet to the mass market. We see the Android platform as an exciting opportunity to launch robust wireless Internet and Web 2.0 services for T-Mobile customers in the US and Europe in 2008." Google has inked a deal with IAC/Interactive Corp. to provide ads and sponsored listings through its network of properties which include search engine Ask.com, Match.com, Excite, Iwon.com, Home Shopping Network, LendingTree and Ticketmaster. The deal is for five years and could generate over $3.5 billion in revenue for IAC during the entire contract. November 1, 2007 The Nielsen Company and Google announced last week that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen's experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information to help them create better ads for viewers and maximize the return on their advertising spending. Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. The platform, which has been operational since May, includes advertising inventory across hundreds of channels and all dayparts. A key benefit of Google TV Ads is the ability to report second-by-second set-top box data so advertisers can evaluate the reach of an ad and only pay for actual set-top box impressions. Advertisers can better understand exactly how their ad is performing and make near real time changes to their TV advertising campaigns to deliver better ads to viewers. Data derived from Nielsen's representative television ratings panels will provide Google TV Ads advertisers with the demographic composition of the audience. This is the first time that advertisers and agencies will have this level of detailed measurement available in a single place and at such a large scale. This information is available through the existing Google AdWords report center Moving forward, Google and Nielsen will explore a number of other opportunities to work together to measure online and other media. Additional details of the agreement were not disclosed. "This is an important, strategic relationship for both companies and a great fit," said David Calhoun, Chairman and CEO of The Nielsen Company. "We are pleased that Google looked to Nielsen to provide the demographic data that is so critical to the clients of its TV advertising platform. The relationship with Google which we expect will expand significantly in the months ahead is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely, to provide companies with its insights and to help expand the base of potential advertisers everywhere." Oct. 19, 2007 Google announced its quarterly earnings Thursday and reported revenues of $4.23 billion for the quarter ended September 30, 2007, an increase of 57% compared to the third quarter of 2006 and an increase of 9% compared to the second quarter of 2007. The company's net income for the third quarter of 2007 was a stunning $1.07 billion compared to $925 million in the second quarter of 2007. "We are very pleased with the impressive growth we experienced across our business," said Eric Schmidt, CEO of Google. "Our core search advertising business experienced continued momentum driven by growth in monetization and traffic, and we are creating a wider and deeper ads system through our focus on innovation, bringing more ad formats to our advertisers. Our efforts to offer more products and services in international markets as well as effectively grow our technology infrastructure and add to our deep talent base during the quarter helped to deliver growth by enabling Google to reach more users around the world." Google Sites Revenues - Google-owned sites generated revenues of $2.73 billion, or 65% of total revenues, in the third quarter of 2007. This represents a 68% increase over third quarter 2006 revenues of $1.63 billion and a 10% increase over second quarter 2007 revenues of $2.49 billion. Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $1.45 billion, or 34% of total revenues, in the third quarter of 2007. This represents a 40% increase over network revenues of $1.04 billion generated in the third quarter of 2006 and an 8% increase over second quarter 2007 revenues of $1.35 billion. International Revenues - Revenues from outside of the United States totaled $2.03 billion, representing 48% of total revenues in the third quarter of 2007, compared to 44% in the third quarter of 2006 and 48% in the second quarter of 2007. Had foreign exchange rates remained constant from the second quarter of 2007 through the third quarter of 2007, our revenues in the third quarter of 2007 would have been $24 million lower. Had foreign exchange rates remained constant from the third quarter of 2006 through the third quarter of 2007, our revenues in the third quarter of 2007 would have been $121 million lower. Revenues from the United Kingdom totaled $661 million, representing 16% of revenue in the third quarter of 2007, compared to 16% in the third quarter of 2006 and 15% in the second quarter of 2007. Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 45% over the third quarter of 2006 and approximately 5% over the second quarter of 2007. The company continues to hire at a torrid pace. On a worldwide basis, Google employed 15,916 full-time employees as of September 30, 2007, up from 13,786 full time employees on June 30, 2007. Oct. 10, 2007 Google has introduced video units, the first offering for content distribution on AdSense. Video units enable AdSense publishers to display relevant, targeted video content within a customized, embedded player that's ad-supported. Google is working with select YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models to supply the video content. The video units are user-initiated and will play only after a user has clicked to play the video. The ads within the video unit are targeted based on a combination of the video content and the publisher's site content. Advertisers are charged on a cost-per-click or cost-per-impression basis. Ads appear as a companion banner ad at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing. AdSense publishers and YouTube content partners will receive a share of the ad revenue. Video units are now available in the U.S. for English language websites. Adsense publishers can log into their account and setup video ads for their sites. |
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