New Products News

Fitibit Launches New Sense Smartwatch

SAN FRANCISCOFitbit has unveiled Fitbit Sense, which the wearables company says is its most advanced health smartwatch, bringing new sensor and software technology with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology.

Paired with a free six-month trial of Fitbit Premium, Fitbit Sense can help you track key trends in your health and wellbeing, like heart rate variability (HRV), breathing rate, and SpO2 with the new Health Metrics dashboard.

Fitbit is also introducing Fitbit Versa 3, with exciting new health, fitness, and convenience features, including GPS and the addition of Google Assistant.

Last, Fitbit has enhanced its most accessible tracker, Fitbit Inspire 2, increasing battery life up to 10 days, adding more health and fitness features like AZM, and adding a one-year free Premium trial.

Google announced last November it will acquire Fitbit for $2.1 billion but the deal is still awaiting regulatory approval.

“Our mission to make everyone in the world healthier has never been more important than it is today. COVID-19 has shown us all how critical it is to take care of both our physical and mental health and wellbeing,” said James Park, co-founder and CEO, Fitbit. “Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control. We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability, and SpO2 so you can see how it’s all connected. Most importantly, we are making health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office that you can use to focus on your holistic health and wellness, at a time when it’s needed most.”

Fitbit SenseFitbit Versa 3 and Fitbit Inspire 2 are available now for pre-order on and online at select retailers, with broad worldwide availability starting in late September.

Fitbit Sense is available for $329.95 in carbon/graphite stainless steel and lunar white/soft gold stainless steel. Fitbit Versa 3 is available for $229.95 in black/black aluminum, pink clay/soft gold aluminum and midnight/soft gold aluminum.

Fitbit Inspire 2 is available for $99.95 in black, lunar white and desert rose.

Fitbit Premium is available for $9.99 per month or $79.99 per year. Fitbit Premium + Health Coaching is now available to adults in the U.S. for $54.99 per month; a seven day free trial is also being made available to users who are new to Fitbit Premium. Fitibit Health Coaching is also available through the Live Healthy SG program in Singapore.