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Facebook Launches New Ad SystemPOSTED November 7, 2007 PALO ALTO -- Facebook has introduced Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want. Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. "Facebook Ads represent a completely new way of advertising online," CEO Mark Zuckerberg told an audience of more than 250 marketing and advertising executives in New York. "For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they're going to do this by using the social graph in the same way our users do." The keynote opened the Facebook Social Advertising event, which also featured senior executives from ad partners including Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and Verizon Wireless. More than 60 major consumer and Internet brand partners were highlighted at the launch of Facebook Ads. Facebook Ads has launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads; and an interface to gather insights into people's activity on Facebook that marketers care about. Zuckerberg detailed how Facebook Pages allows users to interact and affiliate with businesses and organizations in the same way they interact with other Facebook user profiles. More than 100,000 new Facebook Pages launched Tuesday covering the world's largest brands, local businesses, organizations and bands. "The core of every user's experience on Facebook is their page and that's where businesses are going to start as well," explained Zuckerberg. "The first thing businesses can do is design a page to craft the exact experience they want people to see." Just like a Facebook user, businesses can start with a blank
canvas and add all the information and content they want, including
photos, videos, music and Facebook Platform applications. Outside
developers have created a range of applications to enhance Facebook
Pages, such as booking reservations or providing reviews of restaurant
pages, buying tickets on a movie page or creating a custom t-shirt.
Companies launching applications for Pages include Fandango,
iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC
and Zazzle. © Copyright SVDaily.com |
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