Disney Shares Rocket On News of $6.99 Streaming Service

The Walt Disney Company previewed its new upcoming streaming service this week called Disney+ which will debut in the fall on November 12 in the U.S. with a price of $6.99 per month.

Shares in Disney rocketed 11.4% on Friday after the unveiling of Disney+ to close at $130.06.

The Disney+ service will give customers exclusive access to new originals and the company’s impressive archive from Disney, Pixar, Star Wars, Marvel Studios, and National Geographic, as well as “The Simpsons” and 20th Century Fox Titles “The Sound of Music,” “The Princess Bride,” and “Malcolm in the Middle.”

Disney purchased 21st Century Fox this year for $71 billion and plans to use the movies and TV shows on the new service. Most of the content won’t be available on any other streaming service including Netflix, which is the largest streaming service with more than 58 million subscribers in the U.S.

“Disney+ marks a bold step forward in an exciting new era for our company – one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike,” CEO Bob Iger said.

The Disney+ service will offer fans of all ages a new way to watch content from the Company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic, and will be available on connected TV and mobile devices.

in its first year Disney+ plans to release more than 25 original series and 10 original films, documentaries, and specials by some of the industry’s most prolific and creative storytellers. New original titles for Disney+ announced  include:

Marvel Studios:

  • “The Falcon and The Winter Soldier” live-action series with Anthony Mackie returning as Falcon and Sebastian Stan reprising his role as Winter Soldier
  • “WandaVision” live-action series with Elizabeth Olsen returning as Wanda Maximoff and Paul Bettany reprising his role as The Vision
  • “Marvel’s What If…?,” the first animated series from Marvel Studios, taking inspiration from the comic books of the same name. Each episode will explore a pivotal moment from the Marvel Cinematic Universe and turn it on its head, leading the audience into uncharted territory

Walt Disney Animation Studios: 

  • “Into the Unknown: Making Frozen 2” documentary series showing the hard work and imagination that go into making one of the most highly-anticipated Walt Disney Animation Studios features

Pixar Animation Studios:

  • Toy Story-based projects, “Forky Asks a Question” animated short series and “Lamp Life” short film

National Geographic:

  • “The World According to Jeff Goldblum” documentary series where Jeff pulls back the curtain on a seemingly familiar object to reveal a world of astonishing connections, fascinating science, and a whole lot of big ideas
  • “Magic of the Animal Kingdom” documentary series which takes viewers behind the scenes with the highly respected animal-care experts, veterinarians, and biologists at Disney’s Animal Kingdom and Epcot’s SeaBase aquarium

Disney Television Animation:

  • “The Phineas and Ferb Movie” (working title) animated film featuring many of the original voice cast

These titles will join previously announced scripted originals including “The Mandalorian,” the world’s first scripted live-action Star Wars series, the exclusive new season of “Star Wars: The Clone Wars,” “High School Musical: The Musical: The Series,” the untitled Cassian Andor series starring Diego Luna and Alan Tudyk, the Marvel Studios series “Loki” starring Tom Hiddleston, “Monsters at Work,” “Diary of a Female President,” and live-action films “Lady and the Tramp,” “Noelle,” “Togo,” Timmy Failure” and “Stargirl.” Nonfiction series also announced earlier this week include “Be Our Chef,” “Cinema Relics: Iconic Art of the Movies (wt),” “Earthkeepers (wt),” “Encore!,” the untitled Walt Disney Imagineering documentary series, “Marvel’s 616,” “Marvel’s Hero Project,” “(Re)Connect,” “Rogue Trip,” and “Shop Class (wt).”

Additionally, Disney+ announced that all 30 seasons of “The Simpsons” will be available on the service on day one. In year one, audiences will also have access to family-friendly Fox titles like “The Sound of Music,” “The Princess Bride,” and “Malcolm in the Middle.”  This content will join an impressive collection of more than 7,500 television episodes and 500 films including blockbuster hits from 2019 and beyond.

“We’re extremely excited about our growing portfolio of direct-to-consumer offerings.  As we demonstrated today, with Disney+ we will deliver extraordinary entertainment in innovative ways to audiences around the world,” said Mr. Mayer.  “We’ll continue to enhance the user experience with a constant pipeline of high-quality programming, making the service even more appealing to consumers.”

The Disney+ service will be available on a wide range of mobile and connected TV devices, including gaming consoles, streaming media players, and smart TVs, and will adjust to the best possible high definition viewing experience based on a subscriber’s available bandwidth, with support for up to 4K HDR video playback. Fans will also have access to some content for offline viewing.

Following its U.S debut, Disney+ will rapidly expand globally, with plans to be in nearly all major regions of the world within the next two years.