Dallas’ Imaginuity Ranks for Third Year in a Row on Dallas 100™

DALLAS--(BUSINESS WIRE)--#advertising--Dallas’ Imaginuity has appeared for the third year in a row on the Dallas 100™, continuing three years of strong and consistent growth. The fall release of the top 100 company names comprised annually by the SMU Cox Caruth Institute for Entrepreneurship is a precursor to the expected spring 2021 release ranking the top 100 fastest-growing North Texas entrepreneurial companies. An integrated marketing agency reimagining marketing for the connected age, Imaginuity optimizes cross-channel marketing to drive both new customer acquisition and retention.

“We’re thrilled to threepeat on the Dallas 100, which for us confirms the strength of our team, our approach, and, at the end of the day, our clients,” said Taylor Calise, CEO of Imaginuity. “Despite the challenges we and so many businesses faced this year, we were still able to deliver the new customer growth our clients expected, and we have learned important lessons to help us emerge even stronger than before.”

For 30 years, the Dallas 100 has honored the ingenuity, commitment, and perseverance of North Texas’ entrepreneurial businesses. It places the spotlight on their economic contributions by ranking the top 100 entrepreneurial companies based on percentage growth and absolute dollar growth over the previous three years. The Caruth Institute, working with the accounting firm BKD LLP CPAs and Advisors, examined sales from hundreds of companies from 2017 to 2019, the last year for which complete data is available, with the winners representing a broad spectrum of Dallas-area businesses.

Caruth Institute Executive Director Simon Mak will announce in December the details of its socially-distanced reception and awards gala. “Of course, everything is contingent upon the pandemic, but we are hopeful that we can hold two safe, in-person events: a reception in late January or early February and our traditional Dallas 100 awards gala in early March,” said Mak. “If we’ve learned anything since the onset of COVID-19, it’s that everything is subject to change. While we’ll remain flexible, we’re hopeful that we can gather in person, masks notwithstanding, to celebrate the entrepreneurial spirit that is so vital to our economy.”

Delivering transformative results for clients at every stage of the buying process, Imaginuity leverages the business intelligence of its proprietary AdScience® customer data platform to collect millions of disparate data points across a multitude of platforms. AdScience ultimately creates a single source of truth for timely, actionable performance reporting, which has been key to Imaginuity’s successful client work. Imaginuity services several local clients including, HomeVestors®/We Buy Ugly Houses® (another 2020 Dallas 100 company), Service Experts, and Beal Bank.

Sponsors for this year’s event are, in alphabetical order: BKD CPA & Advisors, Cushman & Wakefield, Dallas Business Journal, Executive Press, KRLD NewsRadio 1080, MassMutual Dallas-Fort Worth, and Texas Capital Bank. A complete list of all SMU Cox Dallas 100 companies for 2020 is available online.

About SMU Cox

In 2020, the Cox School of Business celebrates 100 years of business education at SMU. The Cox School of Business is committed to influencing the way the world conducts business via prolific research that provokes innovation, change and global thought leadership. SMU Cox offers a full-range of business education programs including BBA, Full-Time MBA, Professional MBA (part-time), Executive MBA, Cox MBA Direct, Online MBA and Master of Science degree programs, as well as Executive Education. Consistently ranked among the world’s leading business schools, SMU Cox maintains an active alumni network globally. SMU Cox is accredited by AACSB.

About Imaginuity®

Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes and activates data to drive more efficient conversions throughout the customer journey. Headquartered in Dallas, Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at


Ariel Herr