Chipotle Rolls Out Loyalty Program

NEWPORT BEACH — Quick service food chain Chipotle Mexican Grill is rolling out its new loyalty program, Chipotle Rewards.

To start earning free food with Chipotle Rewards, people can sign up in the Chipotle app or at CHIPOTLE.COM/REWARDS. Those who enroll will earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, will help members earn points more quickly so real food becomes real free real fast. Chipotle Rewards brings instant gratification to customers with free chips and guac after the first purchase as a member, and with surprise birthday rewards.

Chipotle is also using Venmo payouts to give away up to a quarter of a million dollars, to approximately 25,000 Chipotle fans per day, from now through March 15, 2019.

“Similar to how we build restaurants where people live and work, we want to have a presence in all of the places our customers spend time digitally,” said Curt Garnerchief technology officer at Chipotle. “Chipotle Rewards is another access point for consumers; a way for guests to engage with our promise of real ingredients prepared fresh daily and a way for us to say thank you for joining our mission of cultivating a better world.”

Chipotle is one of the most mentioned brands on Venmo, a leading payment app for splitting and sharing payments with Venmo friends in the app’s social feed. For a chance to receive anywhere between $1and $500, consumers submit the phone number associated with their Venmo account at CHIPOTLEREWARDME.COM. Within 24 hours, recipients of the payouts will be alerted of the payment in the Venmo app with a payment note from Chipotle along with a custom Chipotle pepper emoji, which is the first of its kind in the restaurant industry on the platform.

“Chipotle is one of the first brands to utilize Venmo’s technology to engage with customers through this pay-out feature on the Venmo app,” said Chris Brandt, chief marketing officer at Chipotle. “Our customers have been asking for a loyalty program for a long time and we’re excited to partner with Venmo to reach their highly engaged network of digital-first customers to launch Chipotle Rewards, where the more you Chipotle, the more you can get free Chipotle!”

Free chips and guac offer is for Chipotle Rewards account holders only and may be earned after the first purchase as a participant in the program. $5.00 minimum purchase and presentation of valid Chipotle Rewards account is required.  Redemption of free chips and guac is subject to availability, may not be combined with other coupons, promotions or special offers, is not valid on catering orders, and is void where prohibited.  Offer expires June 23, 2019; additional restrictions may apply.

Chipotle operates nearly 2,500 restaurants in the U.S., Canada, France, Germany and United Kingdom.