BURLINGTON, VT — More than a million scoops of ice cream will be given away next Tuesday during Ben & Jerry’s annual Free Cone Day, a global celebration of community support, fan awesomeness, and funky chunks and swirls.
Ben & Jerry’s Scoop Shops around the world will participate on April 9, 2019, offering everything from Americone Dream to Triple Caramel Chunk. This year, the company’s iconic Chocolate Chip Cookie Dough is available in its original and new non-dairy form, so there’s something euphoric for everyone. Ice cream lovers who find themselves in a cone-undrum over which flavor to choose can simply get back in line a second (or third, or fourth!) time.
The idea of handing out free ice cream started back in 1979, when Co-Founders Ben Cohen and Jerry Greenfield opened the doors of their renovated gas station and threw a party for the citizens of Burlington, Vermont.
The idea turned into an annual event. “We’re nothing without our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “This is one of our favorite days of the year. It’s a special tradition and I can’t wait to see all the smiles and happiness Free Cone Day brings.” he said. “It’s all about saying thank you to our fans.”
This year, Ben & Jerry’s announced ambitious plans to eliminate single-use plastic in its Scoop Shops worldwide. Fans can help cut down on waste by ordering their scoop in an edible cone, rather than a disposable cup.