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January 27, 2016

Apple Reports Record First Quarter Revenues

Apple announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion. These results compare to revenue of $74.6 billion and net income of $18 billion, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter's revenue.

China generated $18.3 billion in revenue for Apple, up 14% from a year ago.

The company reported iPhone sales of 74,479,000 units in the quarter, about even with last year. Apple sold 16,122,000 iPads, which was down 25% from a year ago. Mac sales were 5,312,000 in the quarter, down 4% from last year. Apple did not break out sales of its Watch lineup.

"Our team delivered Apple's biggest quarter ever, thanks to the world's most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV," said Tim Cook, Apple's CEO. "The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices."

"Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment," said Luca Maestri, Apple's CFO. "We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program."


January 23, 2016

Apple to Open App Development Center in Italy

Apple is planning to open Europe's first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps.

The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialized curriculum preparing thousands of future developers to be part of Apple's developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world.

"Europe is home to some of the most creative developers in the world and we're thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success," said Tim Cook, Apple's CEO. "The phenomenal success of the App Store is one of the driving forces behind the more than 1.4 million jobs Apple has created in Europe and presents unlimited opportunities for people of all ages and businesses of all sizes across the continent."

Apple is a powerful engine of growth across Europe and the company's ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.

The unprecedented growth of the App Store has helped developers in Europe earn over 10.2 billion Euros from selling their apps around the world.

In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.


January 7, 2016

Apple Reports Record Year for App Store

Apple said its App Store enjoyed its biggest holiday season ever, setting new records during the weeks of Christmas and New Year's.

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

"The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016."

Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year's top grossing titles including Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

Since its launch in October, the new Apple TV s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.


December 17, 2015

Apple Names New Chief Operating Officer

Apple has named Jeff Williams chief operating officer of the company and Johny Srouji is joining Apple's executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

"We are fortunate to have incredible depth and breadth of talent across Apple's executive team. As we come to the end of the year, we're recognizing the contributions already being made by two key executives," said Tim Cook, Apple's CEO. "Jeff is hands-down the best operations executive I've ever worked with, and Johny's team delivers world-class silicon designs which enable new innovations in our products year after year."

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple's entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple's entry into the mobile phone market with the launch of iPhone, and he continues to supervise development of Apple's first wearable product, Apple Watch.

In nearly eight years at Apple as vice president of Hardware Technologies, Johny Srouji has built one of the world's strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple's entire product line. Educated at Technion, Israel's Institute of Technology, Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip.

With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad, Mac, Apple Watch and Apple TV. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple s four software platforms -- iOS, OS X, watchOS and tvOS -- as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.

Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek's Global Agency of the Year for both 2013 and 2015. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple's advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.

Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.


December 7, 2015

Apple Releases Swift as Open Source

Apple announced that its Swift programming language is now open source. As an open source language, the broad community of talented developers -- from app developers to educational institutions to enterprises -- can contribute to new Swift features and optimizations and help bring Swift to new computing platforms. Introduced in 2014, Swift is the fastest growing programming language in history and combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages.

Apple has also launched the Swift.org website with detailed information about Swift open source, including technical documentation, community resources and links to download the Swift source code.

"By making Swift open source the entire developer community can contribute to the programming language and help bring it to even more platforms," said Craig Federighi, Apple's senior vice president of Software Engineering.

Swift is a powerful and intuitive programming language that gives developers the freedom and capabilities they need to create the next generation of cutting-edge software. Swift is easy to learn and use, even if you've never coded before, and it's the first systems programming language that is as expressive and enjoyable as a scripting language. Designed for safety, Swift also eliminates entire categories of common programming errors.

The Swift open source code is available via GitHub and includes support for all Apple software platforms -- iOS, OS X, watchOS and tvOS -- as well as for Linux. Components available include the Swift compiler, debugger, standard library, foundation libraries, package manager and REPL. Swift is licensed under the popular Apache 2.0 open source license with a runtime library exception, enabling users to easily incorporate Swift into their own software and port the language to new platforms. For more information about Swift, and access to community resources visit the new Swift.org.


November 9, 2015

iPad Pro Goes On Sale November 11

Apple will begin taking orders for the new iPad Pro online on Wednesday, November 11, from Apple.com and the new tablet will arrive at Apple stores and resellers starting later this week. The new Apple Pencil and Apple's Smart Keyboard are also available to order on Wednesday, November 11.

The iPad Pro starts at $799 for the 32GB with Wi-Fi model and $1079 for the Wi-Fi + Cellular 128GB model and comes in three gorgeous metallic finishes including silver, gold and space gray and can be purchased at Apple.com, Apple's Retail stores, select carriers and select Apple Authorized Resellers. Apple Pencil will be available for $99 and Smart Keyboard will be available in charcoal gray for $169.

"The early response to iPad Pro from app developers and our customers has been incredible, and we're excited to get iPad Pro into the hands of customers around the world this week," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPad Pro is the most powerful iPad we've ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can't wait to see what they do with iPad Pro."

The new, larger iPad Pro features a stunning 12.9-inch Retina display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. It is thin, light and delivers all-day 10-hour battery life .


October 27, 2015

Apple Reports Record Fourth Quarter Results

Apple announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion. These results compare to revenue of $42.1 billion and net profit of $8.5 billion in the year-ago quarter. International sales accounted for 62 percent of the quarter's revenue.

The growth was fueled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services.

Apple sold 48.0 million iPhones in the quarter, generating $32.2 billion in revenue. Unit sales were up 22% from a year ago and up 36% in revenue. The company continued to see decline in iPad sales with 9.88 million units sold in the quarter, down 20% from last year. Apple reported Mac sales of 5.7 million in the quarter, up 3% from last year.

"Fiscal 2015 was Apple's most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it's a testament to the tremendous execution by our teams," said Tim Cook, Apple's CEO. "We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week."

Apple reported total cash available including long-term securities of over $205 billion.


October 14, 2015

Apple Updates iMac Lineup With Retina Displays

Apple has updated its entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The new Retina displays make photos and videos more immersive and true-to-life thanks to a wider color gamut and spectacular image quality. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports and new storage options.

Apple also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2. The Magic devices have been redesigned to feel more comfortable than ever, and feature rechargeable batteries that completely eliminate the need for disposable batteries. The new Magic Trackpad 2 also brings Apple's revolutionary Force Touch interface to the desktop, adding a new dimension to the iMac experience.

"From the first iMac to today, the spirit of iMac has never wavered -- deliver the ultimate desktop experience with the latest technologies, gorgeous displays and cutting-edge designs," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "These are the most stunning iMacs we've ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience."

The 27-inch iMac with Retina 5K display comes in three models starting at $1,799, $1,999 and $2,299.

The 21.5-inch iMac is now available in three models starting at $1,099 and $1,299 and with a Retina 4K display starting at $1,499.

Every new iMac comes standard with the new Magic Keyboard and Magic Mouse 2, and customers can order the new Magic Trackpad 2 as an option. The new Magic accessories are also available starting immediately for $99. Magic Mouse 2 is priced at $79 and the Magic Trackpad 2 is $129.


October 4, 2015

Apple Sells 13 Million iPhones in First Three Days

Apple said it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.

"Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," said Tim Cook, Apple's CEO. "Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."

iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates.

iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.


October 2, 2015

James Bell Joins Apple Board of Directors

Apple announced that James A. Bell, former chief financial officer and corporate president of The Boeing Company, has been elected to Apple's board of directors. Bell brings more than four decades of experience in finance, strategic planning and leadership in complex organizations. During his 38-year career at Boeing, he also oversaw Boeing Capital Corporation and Boeing Shared Services, and was interim CEO of The Boeing Company in 2005.

"James brings a wealth of global, financial and industrial experience from his successful career at Boeing as corporate president and CFO, said Tim Cook, Apple's CEO. "I am thrilled to welcome him to Apple's board of directors and I look forward to working with him."

"I am an avid user of Apple products and have a tremendous respect for the company's ability to innovate," said Bell. "I am delighted to join the Apple board and look forward to contributing to its continued success in any way I can."

Bell is a member of the board of directors of JP Morgan Chase, Dow Chemical Company, CDW, and a Trustee of Chicago's Rush University Medical Center. He has also worked with New Leaders for New Schools to help develop talented teachers and principals, and served on many community-based boards. Bell attended California State University, Los Angeles where he earned a bachelor's degree in Accounting.


September 9, 2015

Apple Introduces iPhone 6S and 6S Plus

Apple today announced the new iPhone 6s and iPhone 6s Plus, adding a powerful new dimension to iPhone's revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

"The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything -- 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them."

The new versions have the same size as the previous iPhone 6 and 6 Plus and will retail with the same price. The iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 and $31, respectively, from Apple's retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.

The new iPhones will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12.

Apple Goes Big With iPad Pro

Apple will soon sell its largest iPad to date with the all-new iPad Pro, featuring a 12.9-inch Retina display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life.

Apple has also introduced Apple Pencil for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple's new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro's innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover. The Smart Keyboard also works seamlessly with new QuickType® features in iOS 9 to make typing even faster and easier.

The iPad Pro starts at $799 for the 32GB with Wi-Fi model and $1079 for the Wi-Fi + Cellular 128GB model. It will be available sometime in November in three metallic finishes including silver, gold and space gray. The Apple Pencil will sell for $99 and the Smart Keyboard for $169.


August 31, 2015

Apple Teams Up With Cisco

Apple and Cisco have announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating the iPhone with Cisco enterprise environments and providing unique collaboration on iPhones and iPads.

"iOS is the world's best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy," said Tim Cook, Apple's CEO. "iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love."

"Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive," said Cisco Executive Chairman John Chambers. "Through this engineering and go-to-market partnership, we're offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we're going to help teams achieve higher levels of productivity and effectiveness."

To address the ever-increasing demands on corporate infrastructure, Cisco networks and iOS devices will be optimized so that they work together more efficiently and reliably with the goal of providing users with even greater performance.

Apple and Cisco are also working together to make iPhone an even better business collaboration tool in Cisco voice and video environments, with the goal of providing employees with a seamless experience between iPhone and their desk phone.

With Apple's support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.


July 27, 2015

Best Buy to Sell Apple Watch

Best Buy, the nation's largest elecronics chain, announced late Sunday night that it would begin selling The Apple Watch starting Aug. 7.

Best Buy will be the first national retailer, other than Apple Stores, where customers can buy the Apple Watch. It will first begin to arrive in more than 100 Best Buy stores and will also be available on BestBuy.com. Another 200 of the company's stores will have the Apple Watch in time for holiday shopping.

"The Apple Watch is a big addition to our stores and website, and we know our customers want it," said Jason Bonfig, senior category officer at Best Buy. "We are excited to bring the Apple Watch to more consumers, especially with the holidays coming up."

Best Buy customers will be able to see, try and buy 16 Apple Watch models including Sport and Watch models in both 38mm and 42mm sizes -- and nearly 50 accessories, including watch -- bands, screen shields, stands, chargers and more.


July 15, 2015

Apple Unveils New iPod Touch

Apple has introduced a new version of the iPod touch and unveiled a new lineup of colors for all iPod models, including space gray, silver, gold, pink and blue. The new iPod touch features a new 8 megapixel iSight camera for beautiful photos, an improved FaceTime HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor.

"iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world's most advanced mobile operating system, starting at just $199," said Greg Joswiak, Apple's vice president of iPhone, iPod and iOS Product Marketing. "With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies."

With the A8 chip, the same used in the iPhone 6, users can play games for hours at a time, all the while with great battery life. iPod touch has become one of the world's most loved mobile gaming experiences  its 4-inch Retina display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease.

The new iPod touch starts at $199 for the 16GB model, $249 for 32GB and $299 for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store, Apple's retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for $399 through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup.


June 22, 2015

Taylor Swift Criticizes Apple Music

Superstar singer Taylor Swift has publicly criticized Apple Music, the new music subscription launched by Apple, and the company is changing its tune.

Swift wrote an open letter on her Tumblr page announcing she would withold her new album 1989 from Apple's new streaming service because it wouldn't pay artists during a free three month trial. Apple would not be paying music writers, producers or artists for those three months.

Swift said at the end of her letter, "We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation."

Within hours of Swift's letter, Apple has changed its policy according to the Associated Press and will begin paying artists during the free trial to prevent a backlash from the music industry. According to the AP, Apple will share 71.5 percent of its revenue from paid subscriptions within the United States and 73 percent from subscriptions outside the country, while other streaming services generally share about 70 percent.


June 9, 2015

Apple Launches the Music

At its Worldwide Developer Conference in San Francisco, Apple has introduced Apple Music, a new app that combines the best ways to enjoy music -- all in one place. Apple Music is a revolutionary streaming music service, a pioneering worldwide live radio station from Apple broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones. Apple Music will be available starting on June 30 in over 100 countries.

"We love music, and the new Apple Music service puts an incredible experience at every fan's fingertips," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "All the ways people love enjoying music come together in one app -- a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists."

Starting on June 30, music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just $14.99/month.

Beats 1, Apple's first ever live radio station dedicated entirely to music and music culture, will broadcast live to over 100 countries. Beats 1 is a 24-hour listening experience led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what's going on in the world of music.

Artists and fans now have a new way to connect with one another directly in Apple Music with Connect. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. And when you comment, the artist can respond directly to you.


June 6, 2015

Apple Watch Going On Sale in 7 New Countries

Apple announced the Apple Watch will be available in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan beginning Friday, June 26 from the Apple Online Store, Apple's retail stores and select Apple Authorized Resellers.

"The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world," said Jeff Williams, Apple's senior vice president of Operations. "We're also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we'll also begin selling some models in our Apple Retail Stores."

10 Corso Como in Milan, BOONTHESHOP Cheongdam in Seoul and Malmaison by The Hour Glass in Singapore will have a curated selection of Apple Watch available at launch on June 26. Apple Watch is currently available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).


May 20, 2015

Apple Refreshes MacBook Pro, iMac

Apple has updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line. Apple also has introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a 14.7 million pixel display, quad-core processors and AMD graphics, and lowered the price of the top-end iMac with Retina 5K display to $2,299.

"The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we've ever made."

The updated 15-inch MacBook Pro features the Force Touch trackpad that brings a new dimension of interactivity to the Mac. With built-in force sensors and a Taptic Engine that delivers haptic feedback, the Force Touch trackpad allows you to click anywhere with a uniform feel and customize the amount of pressure needed to register each click. The new trackpad supports a range of new gestures, including the new Force click, and APIs are available for third-party developers to incorporate Force Touch capabilities into their apps. The updated 15-inch MacBook Pro with Retina display also features up to 2.5 times faster flash storage than the previous generation, with throughput up to 2GBps, and offers an additional hour of battery life, with up to 9 hours of wireless web browsing and up to 9 hours of iTunes movie playback. In addition, MacBook Pro with Retina display discrete graphics deliver up to 80 percent faster performance using new AMD Radeon R9 M370X graphics for editing video in Final Cut Pro X, rendering 3D images in pro graphics apps or playing high-resolution games.

With a resolution of 5120 x 2880, the new $1,999 iMac with Retina 5K display has 67 percent more pixels than a 4K display, and features a 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz and AMD Radeon R9 M290 graphics. The new iMac also includes 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation. The top-end iMac with Retina 5K display now starts at $2,299 and features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive.


May 6, 2015

New Apple Watch Cost $83.70 to Make

The much-anticipated new Apple Watch has the lowest hardware costs compared to retail price of any Apple phone according to research firm IHS Technology and its Teardown Mobile Handsets Intelligence Service. The teardown of the Apple Watch Sport by IHS Technology estimates that the actual hardware costs are only about 24 percent of the manufacturer's suggested retail price (MSRP). Estimated hardware cost to MSRP ratios for other Apple products reviewed by IHS are in the range of 29 to 38 percent.

The teardown of the Apple Watch Sport 38 mm by IHS Technology shows a bill of materials of $81.20 with the cost of production rising to $83.70 when the $2.50 manufacturing expense is added. The retail price of the Apple Watch Sport 38 mm is $349.00. The IHS Technology analysis does not include logistics, amortized capital expenses, overhead, SG&A, R&D, software, IP licensing and other variables throughout the supply chain such as the EMS provider.

"It is fairly typical for a first-generation product rollout to have a higher retail price versus hardware cost, " said Kevin Keller, senior principal analyst-materials and cost benchmarking services for IHS Technology. "While retail prices always tend to decrease over time, the ratio for the Apple Watch is lower than what we saw for the iPhone 6 Plus and other new Apple products, and could be of great benefit to Apple's bottom line if sales match the interest the Apple Watch has generated."


April 30, 2015

Apple's Reports Second Quarter Results

Apple announced financial results for its fiscal 2015 second quarter ended March 28, 2015. The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter's revenue.

The growth was fueled by record second quarter sales of iPhone and Mac and all-time record performance of the App Store.

Apple sold 61.1 million iPhones in the quarter, generating $40.2 billion in revenue. Sales were up 40% in units from a year ago and 55% in revenue.

"We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever," said Tim Cook, Apple's CEO. "We're seeing a higher rate of people switching to iPhone than we've experienced in previous cycles, and we're off to an exciting start to the June quarter with the launch of Apple Watch."

Apple did report a decline in iPad sales with just 12.6 million sold, down 23% from a year ago. The new larger screens of the iPhone 6 and 6 Plus may be a factor in the drop in tablet sales.

Apple also sold 4.5 million Mac computers in the quarter, up 10% from a year ago.


April 15, 2015

Apple's Research Kit Available for Medical Users

Apple announced that ResearchKit, a software framework designed for medical and health research that helps doctors, scientists and other researchers gather data more frequently and more accurately from participants using mobile devices, is now available to researchers and developers. The first research apps developed using ResearchKit study asthma, breast cancer, cardiovascular disease, diabetes and Parkinson's disease, and have enrolled over 60,000 iPhone users in just the first few weeks of being available on the App Store. Starting immediately, medical researchers all over the world will be able to use ResearchKit to develop their own apps and developers can also contribute new research modules to the open source framework.

"We are delighted and encouraged by the response to ResearchKit from the medical and research community and the participants contributing to medical research. Studies that historically attracted a few hundred participants are now attracting participants in the tens of thousands," said Jeff Williams, Apple's senior vice president of Operations. "Medical researchers all over the world are actively exploring how ResearchKit can help them study even more diseases, and we believe the impact on global understanding of health and wellness will be profound."

The open source framework allows any medical researcher to take advantage of the initial modules in ResearchKit to study health and wellness and better understand disease. Developers can also build new modules based on the open source code and contribute them to ResearchKit. The initial customizable modules address the most common elements found in research studies -- participant consent, surveys and active tasks.


April 11, 2015

Apple Watch Now Available for Order

The Apple Watch is now available for preview and pre-order at stores in the U.S and eight other countries. Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US can try on and experience Apple Watch at their local Apple Store or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorized Resellers in Japan and China. Customers can now pre-order their Apple Watch through the Apple Online Store (www.apple.com) for delivery beginning April 24. Online orders for the Apple Watch are now showing delivery for June.

"We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch," said Angela Ahrendts, Apple's senior vice president of Retail and Online Stores. "To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period."

Customers interested in learning more about Apple Watch can visit their local Apple Store for a personalized session with a Specialist to try on, fit and size their band, and explore the amazing features of Apple Watch.

Beginning April 24, Apple Watch will also be available at boutiques in major cities including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, and select Apple Authorized Resellers in China and Japan.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US). Apple Watch requires the iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.


March 9, 2015

Apple Watch Goes On Sale April 24

Apple announced that the Apple Watch will officially go on sale on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Pre-orders will begin in these countries on April 10. Apple Watch is a new timepiece developed by the electronics giant, an intimate and immediate communication device and a groundbreaking health and fitness companion that syncs with the iPhone. In order to use Apple Watch, it requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later.

"Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it," said Tim Cook, Apple's CEO. "We can't wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before."

Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).


March 6, 2015

Apple Leads Smartphone Sales in Fourth Quarter

Apple has overtaken Samsung in sales of smartphones during the fourth quarter of 2014 according to research firm Gartner Inc. Worldwide sales of smartphones had a record fourth quarter with an increase of 29.9 percent from the fourth quarter of 2013 to reach 367.5 million units, according to Gartner. Samsung lost the No. 1 spot to Apple in the global smartphone market with the introduction of the iPhone 6 and 6 Plus. Samsung had been in the top spot since 2012. 

In 2014, sales of smartphones to end users totaled 1.2 billion units, up 28.4 percent from 2013 (see Table 2) and represented two-thirds of global mobile phone sales. 

"Samsung's performance in the smartphone market deteriorated further in the fourth quarter of 2014, when it lost nearly 10 percentage points in market share," said Anshul Gupta, principal research analyst at Gartner. "Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure." 

"With Apple dominating the premium phone market and the Chinese vendors increasingly offering quality hardware at lower prices, it is through a solid ecosystem of apps, content and services unique to Samsung devices that Samsung can secure more loyalty and longer-term differentiation at the high end of the market," said Roberta Cozza, research director at Gartner. 

Table 1

Worldwide Smartphone Sales to End Users by Vendor in 4Q14 (Thousands of Units)

Company

4Q14

Units

4Q14 Market Share (%)

4Q13

Units

4Q13 Market Share (%)

Apple

74,832

20.4

50,224

17.8

Samsung

73,032

19.9

83,317

29.5

Lenovo*

24,300

6.6

16,465

5.8

Huawei

21,038

5.7

16,057

5.7

Xiaomi

18,582

5.1

5,598

2.0

Others

155,701.6

42.4

111,204.3

39.3

Total

367,484.5

100.0

282,866.2

100.0

Source: Gartner (March 2015)

*The results for Lenovo include sales of mobile phones by Lenovo and Motorola. 

Table 2

Worldwide Smartphone Sales to End Users by Vendor in 2014 (Thousands of Units)

Company

2014

Units

2014 Market Share (%)

2013

Units

2013 Market Share (%)

Samsung

307,597

24.7

299,795

30.9

Apple

191,426

15.4

150,786

15.5

Lenovo*

81,416

6.5

57,424

5.9

Huawei

68,081

5.5

46,609

4.8

LG Electronics

57,661

4.6

46,432

4.8

Others

538,710

43.3

368,675

38.0

Total

1,244,890

100.0

969,721

100.0

Source: Gartner (March 2015)

*The results for Lenovo include sales of mobile phones by Lenovo and Motorola. 

Apple reported its best quarter ever in the fourth quarter of 2014, which saw it sell 74.8 million units and move to the No. 1 position in the global smartphone market. Apple's first ever large-screen phones continued to see huge demand with sales in China and U.S., growing at 56 percent and 88 percent, respectively. Apple's strong ecosystem and its new iPhone 6 and iPhone 6 Plus drove strong replacements within the iOS base. These new smartphones also offered new users, who are looking for larger screen phones, a strong alternative to Android. 


February 26, 2015

Apple CEO to Speak at GW Commencement

Apple CEO Tim Cook will deliver the commencement address at George Washington University on May 17 and will be awarded an honorary doctorate of public service.

Cook's commencement invitation was suggested by GW students during the nominating process.

"I am delighted that Tim Cook has accepted our invitation to give this year's commencement address on the National Mall," George Washington President Steven Knapp said. "I know our graduating students will be inspired and enlightened by his reflections on the lessons he has garnered from his distinguished career as a highly effective leader at the forefront of technological innovation."

Mr. Cook was the Financial Times' Person of the Year for 2014, and in 2012 was named one of the 100 most influential people in the world by Time magazine. He joined Apple in 1998, and served as chief operating officer prior to being named CEO in 2011.

Previous GW commencement speakers include award-winning actress and alumna Kerry Washington, B.A. '98; former New York City Mayor Michael Bloomberg; First Lady Michelle Obama; former President George H.W. Bush and former First Lady Barbara Bush; and then First Lady Hillary Rodham Clinton.

Cook will also receive an honorary degree from the school.

February 23, 2015

Apple to Spend $1.9 Billion on Europe Data Centers

Apple announced a $1.9 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energ. The facilities, located in County Galway, Ireland, and Denmark's central Jutland, will power Apple's online services including the iTunes Store, App Store, iMessage, Maps and Siri for customers across Europe.

"We are grateful for Apple's continued success in Europe and proud that our investment supports communities across the continent," said Tim Cook, Apple's CEO. "This significant new investment represents Apple's biggest project in Europe to date. We're thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet."

Apple said it supports nearly 672,000 European jobs, including 530,000 jobs directly related to the development of iOS apps. Since the App Store's debut in 2008, developers across Europe have earned almost $7.5 billion through the worldwide sale of apps.

Apple now directly employs 18,300 people across 19 European countries and has added over 2,000 jobs in the last 12 months alone. Last year, Apple spent more than $8.8 billion with European companies and suppliers helping build Apple products and support operations around the world.

Like all Apple data centres, the new facilities will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data centre.


February 11, 2015

Apple Market Cap Surges Past $700 Billion

Apple shares surged to a record high Tuesday closing at $122.02 and giving the tech giant a market cap of $710 billion, a record for any public company.

The Cupertino company is enjoying strong sales from the new iPhone 6 and iPhone 6 Plus launched in late 2014 -- especially in China.

Apple is the first company to ever reach $700 billion in stock market capitalization and dwarfs Exxon-Mobil, the largest oil company in the world, which has a market cap of just over $382 billion.

The company split its shares seven-for-one in June 2014.


February 3, 2015

Apple to Build $2 Billion Data Center in AZ

Apple announced plans to expand in Arizona with a $2 billion investment in Mesa on a command center for the company's global networks -- representing one of the company's largest investments in history.

The facility is expected to employ 150 full-time Apple employees, with 300-500 construction and trade jobs. Additionally, Apple is making a significant investment to power the facility with 100 percent renewable energy -- building and financing solar projects that will take advantage of Arizona's excellent solar resources. The projects will produce 70 MW of clean energy, enough to power more than 14,500 Arizona homes.

"This is a great day for Arizona, and we have moved rapidly to make this happen and take advantage of Apple's interest in our state," said Governor Ducey. "Apple is by far one of the most innovative and successful companies in the world. Its decision to bring this new facility to Mesa is a huge win for Arizona and a high testament to our business-friendly climate and talented workforce. This expansion will bring a significant economic investment, and propel Arizona's position as one of the best states in the nation in which to do business. I'm proud to continue our partnership with Apple with this new project."


January 28, 2015

Apple Sells 74.5 Million iPhones

Apple announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter's revenue. China generated $16.1 billion in sales for the quarter, up 70% from a year ago.

The company's results were fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record. Apple launched the iPhone 6 and 6 Plus on September 19 and has seen record breaking demand worldwide. Total iPhone sales were up 90% from the previous quarter and 46% from last year.

"We'd like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high," said Tim Cook, Apple's CEO. "Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal."

Sales for iPad were not as impressive as the company sold 21.4 million tablets which includes the iPad and iPad Mini. Sales were down 18% from the previous year. Apple sold 5.5 million Mac computers, up 14% from last year.

Apple is no longer offering sales figures for its retail stores.


January 8, 2015

Apple App Store Sets Records

Apple announced the first week of January set a new record for billings from its App Store with customers around the world spending nearly half a billion dollars on apps and in-app purchases, and New Year's Day 2015 marked the single biggest day ever in App Store sales history. These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games. The introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create new apps and offers innovative features which proved wildly popular with App Store customers around the world.

"This year is off to a tremendous start after a record-breaking year for the App Store and our developer community," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion."

During the holiday season App Store customers helped make history with their support of Apps for (RED), a special initiative on the store with exclusive content where all proceeds went to the Global Fund to fight AIDS. Apple donated a record-shattering $20 million this quarter, and since partnering with (RED) has donated over $100 million.

Apple ignited the app revolution with the launch of the App Store in 2008, and since then, an entire industry has been built around app design and development. In just six years, the company says its iOS ecosystem has helped create 627,000 jobs in the US alone.

The App Store offers more than 1.4 million apps for iPhone, iPad® and iPod touch users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from an incredible range of apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more.


December 17, 2014

Apple, IBM Deliver MobileFirst Apps

Apple and IBM have delivered the first wave of IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services that bring IBM’s big data and analytics capabilities to iPhone and iPad users in the enterprise. IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, thanks to an unprecedented collaboration between Apple and IBM. IBM clients announcing support for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint and Banorte.

Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device. This first suite of IBM MobileFirst for iOS solutions is now available across multiple industries, with additional apps being continuously designed and developed:
  • Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
  • Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.
  • Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
  • Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
  • Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
  • Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
  • Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
  • Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
  • Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
  • Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.

December 12, 2014

United Giving iPhones to 23,000 Flight Attendants

united flight attendant

United Airlines announced the carrier will equip 23,000 of its flight attendants with Apple's iPhone 6 Plus, putting important safety and service information at flight attendants' fingertips while enhancing their ability to meet customers' needs.

The airline will begin distribution to its more than 23,000 mainline flight attendants during the second quarter of 2015. Upon introduction, the devices will have the ability to handle credit-card transactions in flight and will enable access to company email, united.com and the company's Intranet as well as policies and procedures manuals.

Future enhancements include replacing the flight attendants' printed safety manual with an electronic version on their iPhones and providing real-time reporting and improved follow-up on aircraft cabin issues and repairs. Additionally, United plans to develop a number of customer-focused tools for the device.

"We are thrilled to make this investment in our flight attendants," said Sam Risoli, United's senior vice president of inflight services. "iPhone 6 Plus will enable them to deliver an even higher level of flyer-friendly service and will offer our flight attendants simple, one-touch access to valuable work information, enabling them to better serve our customers."

The deployment of iPhone 6 Plus for United flight attendants follows the airline's deployment of iPads to pilots beginning in 2011, in a move toward creating paperless aircraft and flight decks. United has renewed the iPad pilot program with iPad Air 2.


November 28, 2014

Apple Offers iTunes Gift Cards on Black Friday

Apple is offering free gift cards to iTunes with select purchases online and in Apple stores for Black Friday. Instead of product discounts, Apple is giving away $100 iTunes gift cards for purchases of the iMac including the 27-inch Retina Display. Customers can also get $100 for any MacBook Air or MacBook Pro purchase. There is no gift card today for purchase of the high-end Mac Pro desktop computers.

Apple is giving iPhone customers a $50 iTunes gift card for purchase of the new iPhone 6 or 6 Plus and the older iPhone 5s. You can also get a $50 iTunes gift card with purchase of all versions of the iPad Mini or iPad Air.

Customers will receive the (PRODUCT)RED iTunes Gift card that can be used towards any purchase in the iTunes Store from games to apps and music. Apple will also make a donation to the Global Fund to support the fight for AIDS.


October 31, 2014

Tim Cook Admits He Is Gay

Apple CEO Tim Cook officially announced that he is gay in an article written for Bloomberg BusinessWeek. Although it wasn't a surprise, Cook becomes the only chief executive of a Fortune 500 company to openly admit being gay.

Here are some excerpts of what he wrote for the Bloomberg BusinessWeek site and magazine:

For years, I've been open with many people about my sexual orientation. Plenty of colleagues at Apple know I'm gay, and it doesn't seem to make a difference in the way they treat me. Of course, I've had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people's differences. Not everyone is so lucky.

While I have never denied my sexuality, I haven't publicly acknowledged it either, until now. So let me be clear: I m proud to be gay, and I consider being gay among the greatest gifts God has given me.

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

The company I am so fortunate to lead has long advocated for human rights and equality for all. We've taken a strong stand in support of a workplace equality bill before Congress, just as we stood for marriage equality in our home state of California. And we spoke up in Arizona when that state's legislature passed a discriminatory bill targeting the gay community. We'll continue to fight for our values, and I believe that any CEO of this incredible company, regardless of race, gender, or sexual orientation, would do the same. And I will personally continue to advocate for equality for all people until my toes point up.

October 21, 2014

Apple Revenues Top $42 Billion

Apple announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion. These results compare to revenue of $37.5 billion and net profit of $7.5 billion in the fourth quarter of 2013. International sales accounted for 60 percent of the quarter's revenue.

The company sold 39.2 million iPhones in the quarter, up from 33.7 million a year ago. The results include one week of sales of the new iPhone 6 and 6 Plus.

Apple is still seeing weakness in iPad sales with 12.3 million sold, down 13% from last year. The company did sell 5.5 million Macintosh computers, both desktop and laptops, for a 21% increase.

Apple stores generate $5.1 billion in sales, up 15% from last year.

"Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus," said Tim Cook, Apple's CEO. "With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple's strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015."

Apple said it projects revenues for its fiscal first quarter in 2015 from $63.5 to $66.5 billion.


October 20, 2014

Apple Pay Debuts Today

Apple announced that customers can start making payments with the touch of a finger starting today when Apple Pay becomes available in the US. Apple Pay offers an easy, secure and private way to pay using Touch ID. However, it only works now for iPhone 6 and iPhone 6 Plus users in stores and within apps. Owners of the new iPad Air 2 and iPad mini 3 will also be able to use Touch ID on their devices for Apple Pay within apps. The new service will be enabled by a free software update to iOS 8.

"Our team has worked incredibly hard to make Apple Pay private and secure, with the simplicity of a single touch of your finger," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay."

"We are excited to make it easier and more convenient for our customers to shop at Whole Foods Market," said Walter Robb, co-CEO of Whole Foods Market. "We are thrilled to be one of the first retailers to accept Apple Pay across all of our locations nationwide as it offers our shoppers a fast, private and secure check out option at our stores."

Apple Pay is designed to protect the user's personal information. It doesn't collect any transaction information that can be tied back to a user and payment transactions are between the user, the merchant and the user's bank. Apple doesn't collect your purchase history, so when you are shopping in a store or restaurant we don't know what you bought, where you bought it or how much you paid for it. Actual card numbers are not stored on the device, instead, a unique Device Account Number is created, encrypted and stored in the Secure Element of the device. The Device Account Number in the Secure Element is walled off from iOS and not backed up to iCloud.

Apple Pay in stores is fast and easy to use. Simply hold iPhone near the contactless reader while keeping a finger on Touch ID. In addition to the 262 Apple retail stores in the US, availability from leading retailers at launch include: Aéropostale, American Eagle Outfitters, Babies "R"Us, BJ's Wholesale Club, Bloomingdale's, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Duane Reade, Footaction, Foot Locker, House of Hoops by Foot Locker, Kids Foot Locker, Lady Foot Locker, Macy's, McDonald's, Nike, Office Depot, Panera Bread, Petco, RadioShack, RUN by Foot Locker, SIX:02, Sports Authority, SUBWAY, Toys "R"Us, Unleashed by Petco, Walgreens, Wegmans and Whole Foods Market. In addition, many others will add support this year, such as Anthropologie, Free People, Sephora, Staples, Urban Outfitters, Walt Disney Parks and Resorts and more.


October 16, 2014

Apple Unveils Retina 5K iMac

At an event at Apple headquarters in Cupertino, the company introduced a new iMac with the highest resolution screen found on any display with 14.7 million total pixels. The Retina iMac has a 27-inch screen with resolution of 5120 x 2880 that is 67% more than 4K televisions now currently on sale.

The Retina iMac is priced at $2,499 and available today.

Apple says the iMac with Retina 5K display uses a precisely manufactured oxide TFT-based panel to deliver vivid display brightness from corner to corner. A single supercharged Apple-designed timing controller (TCON), with four times the bandwidth, drives all 14.7 million pixels. iMac with Retina 5K display also uses highly efficient LEDs and organic passivation to improve image quality and reduce display power consumption by 30 percent, even while driving four times more pixels at the same brightness. To improve the contrast ratio, iMac with Retina 5K display uses a new photo alignment process and a compensation film to deliver blacker blacks and more vibrant colors from any viewing angle. In addition, every iMac with Retina 5K display is calibrated using three state-of-the-art spectroradiometers to ensure precise and accurate color.

The new Mac features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, and for the first time can be configured with a 4 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 4.4 GHz. Every new iMac with Retina 5K display also comes with AMD Radeon R9 M290X graphics and can be configured with AMD Radeon R9 M295X graphics, delivering up to 3.5 teraflops of computing power, the most powerful graphics ever offered on an iMac. iMac with Retina 5K display comes standard with 8GB of memory and a 1TB Fusion Drive for the first time. The new iMac can also be configured with up to 32GB of memory, a 3TB Fusion Drive, or up to 1TB of super-fast, PCIe-based flash storage. In addition, iMac with Retina 5K display includes two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation.

Apple Shows Off Thinner iPads

Apple today introduced iPad Air 2, the thinnest and most powerful iPad ever. Now just 6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display for enhanced contrast and richer, more vibrant colors, and better cameras with 8MP for taking stunning photos and videos. Available in gold, silver and space gray, the new iPad Air 2 and iPad mini 3 offer Touch ID so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay.

iPad Air 2 is powered by the new Apple-designed A8X chip, which delivers a 40 percent improvement in CPU performance and 2.5 times the graphics performance of iPad Air, and still delivers the up to 10-hour battery life3 users expect while working, playing games or surfing the web. Combined with Metal, the new graphics technology in iOS 8, the A8X chip unlocks realistic visual effects comparable to the most advanced gaming consoles. iPad Air 2 also includes the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and an all-new barometer which senses air pressure to provide relative elevation.

The iPad mini line has been updated to include iPad mini 3 with Touch ID and iPad mini with Retina display, now called iPad mini 2 and starting at just $299, is even more affordable. Both iPads feature a stunning Retina display, amazing A7 chip, 5MP iSight camera, FaceTime HD camera and ultrafast wireless. iPad mini is also available at its most affordable price, starting at $249.

iPad Air 2 with Wi-Fi models are on sale now starting at $499 for the 16GB model, $599 for the 64GB model and $699 for the 128GB model. iPad Air 2 with Wi-Fi + Cellular models will be available for a suggested retail price of $629 for the 16GB model, $729 for the 64GB model and $829 for the 128GB model. iPad mini 3 with Wi-Fi models will be available for a suggested retail price of $399 for the 16GB model, $499 for the 64GB model and $599 for the 128GB model. iPad mini 3 with Wi-Fi + Cellular models will be available for a suggested retail price of $529 for the 16GB model, $629 for the 64GB model and $729 for the 128GB model.

The new iPads are available in silver, gold and space gray colors.


October 13, 2014

iPhone 6 Rolling Out to 36 More Countries

Apple announced that the new iPhone 6 and iPhone 6 Plus smartphones will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October. iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories by the end of the month and are on track to be available in more than 115 countries by the end of the year, making this the fastest iPhone rollout ever.

The iPhone 6 and iPhone 6 Plus feature 4.7-inch and 5.5-inch Retina HD displays and are packed with innovative technologies in an all-new thin and seamless design that is still comfortable to hold and easy to use. Both models include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.

Apple's iPhone rollout continues on the following dates:

  • Friday, October 17: China, India and Monaco
  • Thursday, October 23: Israel
  • Friday, October 24: Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa
  • Thursday, October 30: Bahrain and Kuwait
  • Friday, October 31: Albania, Bosnia, Croatia, Estonia, Greece, Guam, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macau, Macedonia, Mexico, Moldova, Montenegro, Serbia, South Korea, Romania, Slovakia, Slovenia, Ukraine and Thailand

October 1, 2014

Apple to Sell iPhone 6 in China on October 17

Apple has received approval from the Chinese government to begin selling the new iPhone 6 and 6 Plus smartphones in the country starting on Friday, October 17.

The new iPhone 6 will be available in the Apple Online Store, Apple's retail stores, and an expansive network of retail stores through all three major carriers and Apple Authorized Resellers. With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus provide customers access to 4G/LTE networks from China Mobile, China Telecom and China Unicom across mainland China. Customers can pre-order iPhone 6 and iPhone 6 Plus from the Apple Online Store beginning Friday, October 10. Beginning Tuesday, October 14, customers can reserve the new iPhones for in-store pick-up starting Friday, October 17.

"We are thrilled to bring iPhone 6 and iPhone 6 Plus to our customers in China on all three carriers at launch," said Apple's CEO Tim Cook. "With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus customers will have access to high-speed mobile networks from China Mobile, China Telecom and China Unicom for an incredible experience."

iPhone 6 comes in gold, silver or space gray, and is available in China for a suggested retail price of 5,288 (RMB) or $868 US for the 16GB model, 6,088 (RMB) for the 64GB model and, for the first time, a new 128GB model for 6,888 (RMB). iPhone 6 Plus comes in gold, silver or space gray, and is available in China for a suggested retail price of 6,088 (RMB) or $992 US for the 16GB model, 6,888 (RMB) for the 64GB model and 7,788 (RMB) for the new 128GB model.


September 22, 2014

iPhone 6 Sales Top 10 Million

Apple said it has sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year.

"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier," said Tim Cook, Apple's CEO. "We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."

The iPhone 6 features a 4.7-inch screen and sells for $199 in the U.S. for a 16GB model with two-year contract. The iPhone 6 Plus has a 5.5-inch screen and starts at $299 for 16GB with a two-year phone contract.

With over 10 million sold in the first weekend, Apple generated well over $2 billion in revenues in just three days.


September 15, 2014

Apple Reports 4 Million iPhone 6 Pre-Orders

Apple has announced a record number of first day pre-orders of the new iPhone 6 and iPhone 6 Plus, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.

Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

"iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do," said Tim Cook, Apple's CEO. "Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."

iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.


September 14, 2014

Apple to Launch Payment Service

Apple is launching a new mobile payment service called Apple Pay which will work with the company's new iPhone 6 and iPhone 6 Plus.

The new smartphones feature a groundbreaking NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. Apple Pay eill be easy to set up, so hundreds of millions of users can simply add their credit or debit card on file from their iTunes Store account. Apple Pay will also work with the newly announced Apple Watch, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide.

Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the most popular banks including Bank of America, Capital One Bank, Chase, Citi and Wells Fargo, representing 83 percent of credit card purchase volume in the US. In addition to the 258 Apple retail stores in the US, some of the nation's leading retailers that will support Apple Pay include Bloomingdale's, Disney Store and Walt Disney World Resort, Duane Reade, Macy's, McDonald's, Sephora, Staples, Subway, Walgreens and Whole Foods Market. Apple Watch will also work at the over 220,000 merchant locations across the US that have contactless payment enabled. Apple Pay is also able to make purchases through apps in the App Store.

"Security and privacy is at the core of Apple Pay. When you're using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, helping to reduce the potential for fraud," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apple doesn't collect your purchase history, so we don't know what you bought, where you bought it or how much you paid for it. And if your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device."

Apple Pay might change the way you pay. When you add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your iPhone or Apple Watch. Each transaction is authorized with a one-time unique number using your Device Account Number and instead of using the security code from the back of your card, Apple Pay creates a dynamic security code to securely validate each transaction.

Starting in October, with iPhone 6 and iPhone 6 Plus, Apple Pay will be available in the US as a free update to iOS 8. Apple Pay will work in stores with iPhone 6, iPhone 6 Plus and Apple Watch. Apple Pay APIs will be available to developers in iOS 8 so they can enable purchasing physical goods within their apps on iPhone 6 and iPhone 6 Plus.


September 9, 2014

Apple to Begin Selling iPhone 6, 6 Plus

The rumors about Apple's new iPhone turned out true. Apple is launching the new iPhone 6 with a 4.7-inch screen and an even larger model called the iPhone 6 Plus with a 5.5-inch screen.

Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; ultrafast wireless technologies; and Apple Pay, an easier way to simply and securely make payments with just the touch of a finger. Both models include iOS 8, the latest version of the world's most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, QuickType keyboard, a new Health app, Family Sharing and iCloud Drive.

"iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history," said Tim Cook, Apple's CEO. "The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it."

For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina HD display with 1334 x 750 resolution, providing 38 percent more viewing area than iPhone 5s, while iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920 x 1080 resolution, providing 88 percent more viewing area and nearly three times the pixels than iPhone 5s. The Retina HD displays offer advanced technologies including higher contrast for deeper blacks and dual-domain pixels for more accurate colors at wider viewing angles.

iPhone 6 comes in gold, silver or space gray, and will be available in the US for $199 for the 16GB model, $299 for the 64GB model and, for the first time, a new 128GB model for $399 with a two-year contract.

iPhone 6 Plus comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $299 for the 16GB model, $399 for the 64GB model and $499 for the new 128GB model with a two-year contract.

Both models will be available from the Apple Online Store, Apple's retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers. iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning on Friday, September 19, and customers can pre-order both models beginning on Friday, September 12.

Apple Unveils New Stuff

At a presentation at the Flint Center on the campus of DeAnza College in Cupertino, Apple unveiled the latest version of the popular iPhone with larger screens along with a new watch that will go on sale sometime in 2015.

The company will also introduce iOS 8, the latest version of its mobile operating system for iPods, iPhones and iPads, as a free download on Wednesday, September 17.

Apple also announced Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone 6 and iPhone 6 Plus through a NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID which uses fingerprint idenitifcation.


August 13, 2014

Apple Release Company Diversity Figures

Apple has released diversity statistics at the company, following the lead of Facebook, Twitter, Google and LinkedIn. In a statement by Tim Cook on Apple's website:

Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front: As CEO, I'm not satisfied with the numbers on this page. They're not new to us, and we've been working hard for quite some time to improve them. We are making progress, and we're committed to being as innovative in advancing diversity as we are in developing our products.

According to company figures, of Apple's 98,000 total employees, 55% are white, 15% Asian, 11% Hispanic and 7% Black.

Total gender makeup at Apple is 70% male and 30% female.

Among leadership positions, Apple statistics by race are 64% White, 21% Asian, 6% Hispanic and 3% Black.


July 30, 2014

Apple Updates MacBook Pro With Retina Display

Apple has updated the MacBook Pro laptop with Retina display with faster processors, double the memory in both entry-level configurations, and a new, lower starting price for the top-of-the-line 15-inch notebook. MacBook Pro with Retina display features a stunning high-resolution display, a design just 0.71-inches thin, the latest processors and powerful graphics, and up to nine hours of battery life. Apple has also lowered the starting price of the non-Retina 13-inch MacBook Pro, a very popular system with Windows switchers, by $100 to $1,099.

"People love their MacBook Pro because of the thin and light, aluminum unibody design, beautiful Retina display, all day battery life and deep integration with OS X," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations and a free upgrade to OS X Yosemite this fall."

The newly updated MacBook Pro with Retina display and MacBook Pro are available now through the Apple Online Store, Apple's retail stores and select Apple Authorized Resellers. The 13-inch MacBook Pro with Retina display is available with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 128GB of flash storage and Intel Iris graphics starting at $1,299 (US); with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 256GB of flash storage and Intel Iris graphics starting at $1,499 (US); and with a 2.8 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory, 512GB of flash storage and Intel Iris graphics starting at $1,799 (US). Configure-to-order options include faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz, up to 16GB of memory and flash storage up to 1TB.

The 15-inch MacBook Pro with Retina display is available with a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4 GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at $1,999 (US); and with a 2.5 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage, and Intel Iris Pro and NVIDIA GeForce GT 750M graphics starting at $2,499 (US). Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz and flash storage up to 1TB.


July 22, 2014

Apple Reports $37.4 Billion in Revenue

Apple announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion. These results compare to revenue of $35.3 billion and net profit of $6.9 billion in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter's revenue.

Apple sold 35.2 million iPhones in the quarter, 13.2 million iPads, 4.4 million Macs and 2.9 million iPods. Sales of the iPad and iPhone have dropped from the previous quarter.

"Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters, " said Tim Cook, Apple's CEO. "We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can't wait to introduce."

Revenue from Apple stores was $4.1 billion, down from $5.2 billion in the second quarter.


July 15, 2014

Apple Forges Partnership With IBM

tim cook photo

IBM CEO Ginni Rometty with Tim Cook at Apple's Cupertino campus.

Apple and IBM have announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to the iPhone and iPad.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

  • a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  • unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  • new AppleCare service and support offering tailored to the needs of the enterprise;  and  
  • new packaged offerings from IBM for device activation, supply and management.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”


June 27, 2014

Apple Cuts Prices on iPods

Apple has cut prices on its iPod lineup and introduced a 16GB iPod touch with five vibrant colors and equipped with a 5 megapixel iSight camera for just $199. The entry-level iPod now includes a rear camera and a $30 price cut.

The entire iPod touch lineup features the 5 megapixel iSight camera with 1080p HD video recording, 4-inch Retina display, Apple's A5 chip and FaceTime camera. iPod touch features an ultra-thin and light anodized aluminum design and is available in pink, yellow, blue, silver, space gray and (PRODUCT) RED. iPod touch comes in a 16GB model for $199, 32GB for $249, and 64GB for $299. iPod touch comes with iOS 7, offering more than 200 features including Camera app filters that let you easily add real-time photo effects.

Additionally, the Photos app offers ways to automatically organize your photos based on time and location. With iCloud Photo Sharing, it's simple to share photos and videos with exactly the people you want to see them and your friends and family can comment and access their shared streams from any iPhone, iPad, iPod touch, Mac or PC at any time. This fall, iOS 8 will be supported on the entire iPod touch lineup.

The 32GB and 64GB iPod models have been repriced worldwide, at a suggested price of $249 (US) for the 32GB model and $299 (US) for the 64GB model.


June 19, 2014

Apple Selling New Low-Cost iMac

Apple has introduced a new 21.5-inch entry-level iMac starting at just $1,099, a $200 price cut from the previous lowest-priced version. The new iMac is targeting those on a budget as well as schools.

However, this new 21.5-inch iMac underwhelms when it comes to processing power. The new iMac features just a 1.4 GHz dual-core Intel Core i5 processor with Turbo Boost Speeds up to 2.7 GHz, Intel HD 5000 graphics, 8GB of memory and a 500GB hard drive. The memory in this iMac is reportedly soldered to the mother board and cannot be upgraded.

The $1,299 iMac version has a 2.7Ghz quad-core Intel chip and a one TB hard drive as well as Intel Iris Pro Graphics. It comes with 8GB of memory which can be upgraded at purchase.

The iMac with 27-inch screen remains priced at $1,799 to start with a 3.4 Ghz quad-core Intel chip.

All iMac models include next generation 802.11ac Wi-Fi, and two Thunderbolt ports and four USB 3.0 ports for excellent expandability and support for high-performance peripherals. iLife and iWork come free with every new Mac. iLife lets you edit your favorite videos with iMovie, create new music or learn to play piano or guitar with GarageBand, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations.


June 3, 2014

Apple Teases OS X Yosemite

At the Worldwide Developer Conference in San Francisco, Apple teased the upcoming availability of OS X Yosemite, a powerful new version of OS X redesigned and refined with a fresh, modern look, new apps and continuity features that make working across your Mac and iOS devices more fluid than ever. The new Today view in Notification Center gives you a quick look at everything you need to know, all in one place; iCloud Drive is located within the Finder and can store files of any type; and Safari has a new streamlined design that puts the most important controls at your fingertips. Mail makes editing and sending attachments easier than ever; Handoff lets you start an activity on one device and pass it to the other; and Instant Hotspot makes using your iPhone's hotspot as easy as connecting to a Wi-Fi network. Yosemite even gives you the ability to make iPhone calls on your Mac.

"Yosemite is the future of OS X with its incredible new design and amazing new apps, all engineered to work beautifully with iOS," said Craig Federighi, Apple's senior vice president of Software Engineering. "We engineer our platforms, services and devices together, so we are able to create a seamless experience for our users across all our products that is unparalleled in the industry. It s something only Apple can deliver."

With Yosemite, OS X has been redesigned and refined with a fresh modern look where controls are clearer, smarter and easier to understand, and streamlined toolbars put the focus on your content without compromising functionality. Translucent elements reveal additional content in your app window, provide a hint at what's hidden behind and take on the look of your desktop. App icons have a clean, consistent design and an updated system font improves readability.

The developer preview of Yosemite is available to Mac Developer Program members starting now. To help make OS X even better, Apple is introducing the OS X Beta Program, which gives customers early access to Yosemite and invites them to try out the release and submit their feedback. Mac users can participate in the OS X Beta Program for Yosemite this summer and download the final version for free from the Mac App Store this fall. Customers interested in signing up can visit www.apple.com/osx/preview for more details.

June 2, 2014

Apple Shows Off iOS 8

At Apple's Worldwide Developer Conference in San Francisco, the company unveiled iOS 8, the biggest release since the launch of the App Store, giving users new features and developers the tools to create new apps. iOS 8 delivers a simpler, faster and more intuitive user experience, including iCloud Photo Library, allowing you to enjoy your photos and videos more easily across your devices; new Messages features to easily share voice, video or photos with just a swipe; and an entirely new Health app that gives you a clear overview of your health and fitness data all in one place. iOS 8 also includes predictive typing for Apple's QuickType keyboard; Family Sharing, the easiest way to share purchases, photos and calendars within the same household; and iCloud Drive, so you can store files and access them from anywhere.

The new Health app gathers the information you choose from your various health apps and fitness devices, and provides you with a clear and current overview in one place. iOS 8 offers developers the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. For example, the Nike+ apps using NikeFuel will be able to pull in other key HealthKit metrics such as sleep and nutrition to build a custom user profile and improve athletic performance.

"iOS 8 offers simpler, faster and more intuitive ways to use your device with incredible new features like iCloud Photo Library, a new Messages app, the QuickType keyboard and an entirely new Health app," said Craig Federighi, Apple's senior vice president of Software Engineering. "We're also giving developers amazing new tools to make managing your health and your home from your devices an integrated, simple and secure experience."

Additional iOS 8 features include:

• design enhancements that build off the stunning interface of iOS 7, bringing interactive notifications, quick access to key contacts, the ability to quickly switch back and forth between the inbox and drafts in Mail, as well as intelligent suggestions;

•extended Spotlight capabilities that give you results beyond what's on your device, including articles from Wikipedia, findings from the news and results from places nearby; and

• greater continuity between iPhone, iPad and Mac, including Handoff to start an activity on one device and finish on another, along with Instant Hotspot and the ability to make and receive calls and send SMS and MMS messages from your Mac or iPad.


May 28, 2014

Apple Buys Beats for $3 Billion

Apple announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

"Music is such an important part of all of our lives and holds a special place within our hearts at Apple, " said Tim Cook, Apple's CEO. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world."

"I've always known in my heart that Beats belonged with Apple," said Jimmy Iovine. "The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special."

Iovine has been at the forefront of innovation in the music industry for decades, and he has been an instrumental partner for Apple and iTunes for more than a decade. He has produced or collaborated with some of the most successful artists in the history of the iTunes Store, helping make it the world's number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

In just five years since launch, the Beats "b" has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple Online Store, Apple s retail stores and select Apple Authorized Resellers.

Beats reportedly generated $1.1 billion in revenue last year and is profitable. Apple expects the transaction to close in fiscal Q4.


April 30, 2014

Apple Drops MacBook Air Price by $100

Apple has updated its MacBook Air lineup with faster processors and $100 price cuts. Now starting at $899, MacBook Air features powerful processors, fast flash storage, 802.11ac Wi-Fi, up to 12 hours of battery life and Apple's iLife and iWork apps, giving you everything you need to handle all your work, all day long.

"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Macs have never been more popular, and today we've boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook."

Power-efficient fourth generation Intel Core i5 and Core i7 processors work in conjunction with OS X Mavericks to give the 13-inch MacBook Air up to 12 hours of battery life and the 11-inch MacBook Air up to 9 hours of battery life. iTunes movie playback times have increased to 12 hours on the 13-inch notebook and 9 hours on the 11-inch notebook, adding up to two hours of playback time to the updated MacBook Air. Flash storage makes MacBook Air extremely responsive, whether you are working on presentations, streaming movies and music from iTunes or organizing your photo library.

The 11-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $899, and 256GB of flash storage starting at $1,099 (US). The 13-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $999, and 256GB of flash storage starting at $1,199. Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage.


April 24, 2014

Apple to Split Shares 7-for-1

Apple announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion. These results compare to revenue of $43.6 billion and net profit of $9.5 billion in the year-ago quarter. International sales accounted for 66 percent of the quarter's revenue.

The company said it has increased its share repurchase authorization to $90 billion from the $60 billion level announced last year. The Company expects to continue to utilize about $1 billion annually to net-share-settle vesting restricted stock units.

The company's Board of Directors has also announced a seven-for-one stock split. Each Apple shareholder of record at the close of business on June 2, 2014 will receive six additional shares for every share held on the record date, and trading will begin on a split-adjusted basis on June 9, 2014.

Apple sold 43.7 million iPhones, 16.3 million iPads and 4.1 million Macs in the quarter.

"We're very proud of our quarterly results, especially our strong iPhone sales and record revenue from services," said Tim Cook, Apple's CEO. "We're eagerly looking forward to introducing more new products and services that only Apple could bring to market. "


March 18, 2014

Apple Brings Back iPad 4

Apple has brought back the iPad with Retina display, also known as the iPad 4, as the company replaces iPad 2 as the most affordable 9.7-inch iPad in its lineup. The iPad with Retina Display is priced at $399 for the 16GB Wi-Fi model and $529 for the Wi-Fi + Cellular model. The fourth generation iPad features the 9.7-inch Retina display, the Apple-designed A6X chip, ultrafast Wi-Fi, a 5MP iSight camera which also captures 1080p HD video, a FaceTime HD camera, and support for LTE carriers worldwide,1 all while delivering up to 10 hours of battery life.

The iPad with Retina display comes with iOS 7, featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and iTunes Radio.

"Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store."

Apple now offers the iPad mini at $299, iPad mini with Retina Display for $399, the iPad 4 with Retina Display for $399 and the new iPad Air at $499.


March 4, 2014

Apple Rolls Out CarPlay for iPhone

Apple announced at the Geneva Motor Show in Switzerland that leading auto manufacturers are rolling out CarPlay, which gives iPhone users an intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car's native interface or just push-and-hold the voice control button on the steering wheel to activate Siri without distraction.

Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

"CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car," said Greg Joswiak, Apple's vice president of iPhone and iOS Product Marketing. "iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay."

Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers' messages and letting them dictate responses or simply make a call.

Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.


February 27, 2014

Apple Named Most Admired Company

Apple has been ranked the No. 1 Most Admired Company by Fortune magazine for the seventh consecutive year in the latest issue of the magazine.

The survey was done by the Hay Group for Fortune magazine and asked 3,920 respondents who are executives, directors and analysts to rate companies in their industry.

Apple, the world's largest company by stock market capitalization and maker of iPhones, iPads and iMacs, was ranked No. 1 again followed by Amazon.com, Google, Berkshire Hathaway, Starbucks, Coca-Cola, Walt Disney, FedEx, Southwest Airlines and General Electric.


February 9, 2014

Apple Buys Back $14 Billion in Stock

Apple bought back $14 billion of its own stock last week after the price of shares dropped nearly 10% after reporting quarterly earnings.

According to Reuters, Apple bought $12 billion of shares via an accelerated share repurchase program (ASR) and $2 billion of shares from the open market.

The company has bought back $40 billion in stock over the past year but its share price has hovered in the $500 range. Activitst investor and billionaire Carl Icahn has publicly urged Apple to buy back more shares and return more cash to shareholders.


January 29, 2014

Apple Sells 51 Million iPhones

Apple announced financial results for its fiscal 2014 first quarter ended December 28, 2013. The Company posted record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion over the holiday season. These results compare to revenue of $54.5 billion and net profit of $13.1 billion in the year-ago quarter. Gross margin was 37.9 percent compared to 38.6 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter's revenue.

The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8 million Macs, compared to 4.1 million in the year-ago quarter.

Apple's Board of Directors has declared a cash dividend of $3.05 per share of the Company's common stock. The dividend is payable on February 13, 2014, to shareholders of record as of the close of business on February 10, 2014.

"We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services," said Tim Cook, Apple's CEO. "We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better."


January 8, 2014

Apple App Store Tops $10 Billion in Sales in 2013

Apple announced that customers spent over $10 billion on its App Store in 2013, including over $1 billion in December alone. App Store customers downloaded almost three billion apps in December making it the most successful month in App Store history.

Apple said developers have now earned $15 billion to date via the App Store since launching in 2008. Apple pays out 70% of revenues generated via the App Store to developers and keeps 30%.

"We'd like to thank our customers for making 2013 the best year ever for the App Store," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014."

With the introduction of iOS 7, developers were able to create stunning apps that took advantage of the redesigned user interface and the more than 200 new features and APIs. Developers such as Evernote, Yahoo, AirBnB, OpenTable, Tumblr, Pinterest and American Airlines re-imagined the user experience, bringing content to the forefront while increasing the overall efficiency and performance of their apps.

2013 saw surprise hits like Ellen DeGeneres' Heads Up, ProtoGeo's Moves, Simon Filip's Afterlight and Kevin Ng's Impossible Road. Many of the year's biggest successes like Candy Crush Saga, Puzzles & Dragons, Minecraft, QuizUp and Clumsy Ninja were created by international developers, while Duolingo (United States), Simogo (Sweden), Frogmind (UK), Plain Vanilla Corp (Iceland), Atypical Games (Romania), Lemonista (China), BASE (Japan) and Savage Interactive (Australia) emerged as developers to watch in 2014.


December 23, 2013

Apple Finally Inks Deal With China Mobile

Apple and China Mobile have announced a long-awaited deal to bring iPhone to the world's largest mobile network. As part of the multi-year agreement, iPhone 5s and iPhone 5c will be available from China Mobile's expansive network of retail stores as well as Apple retail stores across mainland China beginning on Friday, January 17, 2014.

China Mobile is the world's largest mobile services provider by network scale and subscriber base, serving over 760 million customers

"Apple's iPhone is very much loved by millions of customers around the world. We know there are many China Mobile customers and potential new customers who are anxiously awaiting the incredible combination of iPhone on China Mobile's leading network. We are delighted that iPhone on China Mobile will support our 4G/TD-LTE and 3G/TD-SCDMA networks, providing customers with high-speed mobile service," said Xi Guohua, China Mobile Chairman.

"Apple has enormous respect for China Mobile and we are excited to begin working together. China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world's largest network," said Tim Cook, Apple CEO. "iPhone customers in China are an enthusiastic and rapidly growing group, and we can't think of a better way to welcome in the Chinese New Year than getting an iPhone into the hands of every China Mobile customer who wants one."

China Mobile now has over 1.2 million 2G/GSM, 3G/TD-SCDMA, 4G/TD-LTE base stations and over 4.2 million Wi-Fi access points, providing broad coverage to quality networks for iPhone 5s and iPhone 5c customers. China Mobile is rolling out the world's largest 4G network. By the end of 2013, China Mobile's 4G services will be available in 16 cities including Beijing, Shanghai, Guangzhou and Shenzhen. By the end of 2014, China Mobile plans to complete the rollout of more than 500,000 4G base stations, which will cover more than 340 cities with 4G service. The collaboration between Apple and China Mobile will give a big boost to the development of China's homegrown 4G/TD-LTE technology. iPhone on China Mobile supports major cellular network standards, making a global phone a reality for China Mobile customers.


December 19, 2013

Apple's New Mac Pro Goes On Sale

Apple announced the all-new Mac Pro for professionals is now available for orders. Redesigned from the inside out, the all-new Mac Pro features the latest Intel Xeon processors, dual workstation-class GPUs, PCIe-based flash storage and ultra-fast ECC memory.

The high end Mac starts at $2,999 and according to Apple's site, won't begin shipping until February.

Designed around a unified thermal core, the all-new Mac Pro packs unprecedented performance into an aluminum enclosure that is just 9.9-inches tall and one-eighth the volume of the previous generation. Mac Pro features 4-core, 6-core, 8-core or 12-core Intel Xeon processors running at Turbo Boost speeds up to 3.9 GHz and two workstation-class AMD FirePro GPUs that deliver up to eight times the graphics performance of the previous generation Mac Pro.

The Mac Pro's PCIe-based flash storage delivers sequential read speeds up to 10 times faster than conventional desktop hard drives, and ECC DDR3 gives the new Mac Pro up to 60GBps of memory bandwidth for seamlessly editing full-resolution 4K video while simultaneously rendering effects in the background. With an incredible six Thunderbolt 2 ports, each with up to 20Gbps of bandwidth per device, the new Mac Pro completely redefines desktop expandability with support for up to 36 high-performance peripherals, including the latest 4K displays.


December 3, 2013

Apple Buys Topsy Labs for $200 Million

Apple has recently acquired Topsy Labs, a company that helps analyze data on Twitter, for over $200 million according to The Wall Street Journal.

Topsy is based in San Francisco and has full access to Twitter feeds from 2006. It then sells this information to paying subscribers who can use the data to analyze trends.

Apple may use the technology from Topsy to better recommend songs, movies and TV shows from iTunes to registered users. It could also be used to help advertisers better target users in iOS.

The Wall Street Journal reports Topsy was founded in 2007 and has raised more than $32 million from investors including BlueRun Ventures, Founders Fund Management LLC and Ignition Partners.


November 29, 2013

Apple Offers Gift Cards on Black Friday

Apple is offering gift cards for its annual Black Friday sale instead of regular discounts of their top-selling products. Shoppers can get a $75 Apple Store gift card with purchase of any iPad Air but no gift card on the new iPad mini Retina display. There is a $50 gift card from Apple if you buy the previous iPad mini at $299 each.

If you buy any MacBook Air starting at $999 or MacBook Pro laptop, you can get a $150 gift card.

There is also a $150 gift card available for any iMac purchase.

Even with a purchase of an iPod Nano, you will get a $25 gift card or $50 gift card with an iPod Touch.

There is also a $25 gift card on Apple TV purchases and additional gift cards on certain accessories.


November 26, 2013

Apple Buys PrimeSense for $360 Million

Apple has acquired Israeli sensor company PrimeSense for a reported $360 million according to AllThingsD.

PrimeSense develops 3D sensing technology that allows digital devices to observe a scene in three dimensions. It is best known for the Kinect Sensor in Microsoft's XBox video game consoles.

Apple has confirmed the deal but would not comment on the acquisition except that it buys smaller companies from time-to-time with technology that it wants.

PrimeSense was founded in 2005 and used in over 24 million devices worldwide.


November 14, 2013

Apple Retina iPad Mini Goes On Sale

Apple announced this week that the new Retina iPad Mini is now on sale but in limited supply.

The new iPad mini brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in an amazingly thin and light design. It features the new Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, iOS 7 and access to all 475,000 apps designed specifically for iPad.

"The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with Retina display," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "We think customers will love both of these thin, light, powerful new iPads, and we re working hard to get as many as we can in the hands of our customers."

The new Retina iPad Mini looks almost identical on the outside to the previous model except for a microphone on the back which the previous version lacked. of $399 for the 16GB model, $499 for the 32GB model, $599 for the 64GB model and $699 for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 for the 16GB model, $629 for the 32GB model, $729 for the 64GB model and $829 for the 128GB model.

The original iPad mini continues to be available at the more affordable price of $299 for the 16GB Wi-Fi model and $429 for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint, T-Mobile or Verizon.


November 6, 2013

Apple Building New Plant in Arizona

Apple has chosen to build a new manufacturing facility in Mesa, AZ according to a press release from Arizona Governor Jan Brewer. The project will create 700 jobs in its first year and an additional 1,300 construction and related jobs in the state.

Apple has entered into a multi-year supply agreement with GT Advanced Technologies to provide sapphire material. GT will own and operate furnaces and related equipment to produce the material at the Apple facility in Arizona where GT expects to employ over 700 people. Apple will provide GT with a prepayment of approximately $578 million. GT will reimburse Apple for the prepayment over five years, starting in 2015.

Sapphire is being used in Apple's newest iPhones and likely be included in other products made by the company.

"Apple is indisputably one of the world's most innovative companies and I'm thrilled to welcome them to Arizona," said Governor Brewer. "Apple will have an incredibly positive economic impact for Arizona and its decision to locate here speaks volumes about the friendly, pro-business climate we have been creating these past four years. Their investment in renewable energy will also be greening our power grid, and creating significant new solar and geothermal power sources for the state. As Governor, I've worked hard to demonstrate that Arizona is open for business."


October 29, 2013

Apple Reports Fourth Quarter Results

Apple has announced financial results for its fiscal 2013 fourth quarter ended September 28, 2013. The Company posted quarterly revenue of $37.5 billion and quarterly net profit of $7.5 billion. These results compare to revenue of $36 billion and net profit of $8.2 billion in the year-ago quarter. Gross margin was 37 percent compared to 40 percent in the year-ago quarter. International sales accounted for 60 percent of the quarter's revenue.

The Company sold 33.8 million iPhones, a record for the September quarter, compared to 26.9 million in the year-ago quarter. Apple also sold 14.1 million iPads during the quarter, compared to 14 million in the year-ago quarter. The Company sold 4.6 million Macs, compared to 4.9 million in the year-ago quarter.

Apple's Board of Directors has declared a cash dividend of $3.05 per share of the Company's common stock. The dividend is payable on November 14, 2013, to shareholders of record as of the close of business on November 11, 2013.

"We're pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones," said Tim Cook, Apple's CEO. "We're excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS."


October 23, 2013

Apple Updates MacBook Pro Laptops

Apple has updated the MacBook Pro laptop lineup with Retina display with fourth generation Intel Core processors, the latest graphics, longer battery life, faster flash storage and next generation Wi-Fi. Starting at a new lower price of $1,299, the updated MacBook Pro with Retina display features a stunning high-resolution display, an amazing thin and light design, and the latest technology to power through the most demanding projects. Apple also announced that both iWork and iLife are now free with the purchase of every new Mac.

"We've made the world's best pro notebook even better by adding more performance and even longer battery life," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "MacBook Pro with Retina display continues to redefine the pro notebook."

At 0.71-inches thin, the updated MacBook Pro with Retina display delivers unbelievable performance in an incredibly portable design. The 13-inch MacBook Pro with Retina display features fourth generation dual-core Intel Core i5 processors up to 2.6 GHz with Turbo Boost speeds up to 3.1 GHz. New Intel Iris graphics deliver up to 90 percent faster performance than the previous generation MacBook Pro. The 13-inch model can be configured with faster dual-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz.

The 15-inch MacBook Pro with Retina display features fourth generation quad-core Intel Core i7 processors up to 2.3 GHz with Turbo Boost speeds up to 3.5 GHz. The 15-inch model includes Intel Iris Pro graphics for unprecedented levels of integrated graphics performance, or Iris Pro and GeForce GT 750M discrete graphics with 2GB of video memory for the ultimate in performance. The 15-inch MacBook Pro with Retina display can be configured with faster quad-core Intel Core i7 processors up to 2.6 GHz with Turbo Boost speeds up to 3.8 GHz.

The 15-inch MacBook Pro starts at $1,999. The 13-inch model begins at $1,299 and are available now.


October 22, 2013

Apple Unveils Faster, Lighter iPads

Apple has introduced iPad Air, the latest generation of its top-selling tablet, featuring a 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel.

The company also unveiled a new iPad mini with Retina display and a 7.9-inch screen. The iPad mini with Retina display will actually cost more than the previous version at $399 but the older model has been reduced to $299.

The new iPads both feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 with hundreds of new features.

At a presentation in San Francisco, Apple CEO Tim Cook said the company has sold over 170 million iPads to date.

"iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world."

The iPad Air with Wi-Fi models will be available in silver or space gray starting on Friday, November 1, for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model, $699 for the 64GB model and $799 for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, November 1 for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model, $829 for the 64GB model and $929 for the 128GB model. iPad 2 is available at $399 for the 16GB Wi-Fi model and $529 for the 16GB Wi-Fi + 3G model for either AT&T or Verizon.

The iPad mini with Retina display will be available later in November in silver or space gray. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of $399for the 16GB model, $499 for the 32GB model, $599 for the 64GB model and $699 for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 for the 16GB model, $629 for the 32GB model, $729 for the 64GB model and $829 for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable price of $299 for the 16GB Wi-Fi model and $429 for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint or Verizon.


October 15, 2013

Burberry CEO to Lead Apple Stores

Apple announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook. Ahrendts won't be starting until next spring.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, Personal Setup and One to One personal training to help customers get the most out of their Apple products.

"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."

"I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," said Ahrendts. "I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."

Ahrendts will join Apple in the spring from Burberry, where she serves as CEO and has led the company through a period of outstanding global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.

Ahrendts will likely receive a hefty salary to join Apple. She is reportedly the highest-paid CEO among executives in Britain with pay of $26.2 million.

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