Apple held its first keynote event at the newly constructed Steve Jobs theater at the company’s luxurious new headquarters in Cupertino.
The company unveiled the iPhone 8 and 8 Plus along with the high-end iPhone X, priced at $999 for a 64GB version.
Apple calls iPhone X the future of the smartphone. The iPhone X features an all-glass design with a 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X offers facial recognition with Face ID, which it says is a secure new way for customers to unlock, authenticate and pay with their phones, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.
“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”
The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect.
iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new color filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.
The new camera also delivers the highest quality video capture ever in a smartphone, with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video.
The iPhone X features the A11 Bionic chip, which has a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70 percent greater performance for multi-threaded workloads, giving customers more power while lasting two hours longer than iPhone 7. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30 percent faster graphics performance than the previous generation.
iPhone 8 and 8 Plus
Apple also revealed the iPhone 8 and 8 Plus, which features a new glass and aluminum design in three colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience. The iPhone 8 camera offers both single and dual cameras featuring Portrait Lighting on iPhone 8 Plus, and wireless charging is now availabl. Both devices will be available for pre-order beginning Friday, September 15 in more than 25 countries and territories, and in stores beginning Friday, September 22.
The iPhone 8 is priced at $699 for the 64GB model and $799 for the iPhone 8 Plus with 64GB of storage.