Apple Introduces iPhone 11 in Three Models

Apple’s new iPhone 11 in four colors.

CUPERTINO – At a presentation at Steve Jobs Theater on the company’s main campus, Apple announced three new versions of iPhone 11, including two Pro models.

The base iPhone 11 model introduces a dual-camera system, offering an improved camera experience with high quality video and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.

iPhone 11 comes in six new colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699.

“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”

The new iPhone 11 Pro and iPhone 11 Pro Max, delivers advanced performance for users who want the best smartphone Apple has to offer. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The Apple-designed A13 Bionic chip provides powerful performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

iPhone 11 Pro and iPhone 11 Pro Max come in four finishes including a new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20. The iPhone pro starts at $999 and Pro Max at $1,099.