Freshpaint Scores Fresh $30.7 Million Round

<div class&equals;"row">&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p><span class&equals;"legendSpanClass"><span class&equals;"xn-location"><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi; <&sol;span><&sol;span>Freshpaint&comma; a Healthcare Privacy Platform creator&comma; has landed a <span class&equals;"xn-money">&dollar;30&period;7 million<&sol;span> Series B financing round led by <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;4213068-1&amp&semi;h&equals;302494293&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fthreshold&period;vc&percnt;2F&amp&semi;a&equals;Threshold" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Threshold<&sol;a> with additional participation from new investor <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;4213068-1&amp&semi;h&equals;1888839348&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fwww&period;signalfire&period;com&percnt;2F&amp&semi;a&equals;SignalFire" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">SignalFire<&sol;a> and existing investors <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;4213068-1&amp&semi;h&equals;3826008337&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fwww&period;intelcapital&period;com&percnt;2F&amp&semi;a&equals;Intel&plus;Capital" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Intel Capital<&sol;a>&comma; Y Combinator and <a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;4213068-1&amp&semi;h&equals;2305577521&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fzeroprime&period;vc&percnt;2F&amp&semi;a&equals;Zero&plus;Prime" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Zero Prime<&sol;a>&period; This brings Freshpaint&&num;8217&semi;s total funding to date to <span class&equals;"xn-money">&dollar;41&period;8 million<&sol;span>&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<div class&equals;"row">&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>Freshpaint is the leader in a new software category that helps healthcare organizations achieve high-performance marketing results while protecting patient privacy&period; The company will use the new funding to expand its offerings to ensure the entire healthcare industry—including hospitals&comma; health insurance providers&comma; pharmacies&comma; and retail healthcare companies—can safeguard sensitive data and optimize the patient journey&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<div class&equals;"row">&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>Healthcare organizations have historically faced many roadblocks when trying to create the effortless digital experiences consumers expect&period; A growing list of privacy regulations prevents healthcare marketers from maximizing the potential Google Analytics&comma; Facebook Ads&comma; and other full funnel marketing tools&comma; making it nearly impossible to market services effectively&period; Freshpaint&&num;8217&semi;s Healthcare Privacy Platform enables those organizations to use the industry&&num;8217&semi;s best marketing tools while remaining compliant with privacy regulations&period;<&sol;p>&NewLine;<p>&&num;8220&semi;For more than 15 years&comma; we&&num;8217&semi;ve discussed the consumerization of healthcare and the importance of streamlining consumers&&num;8217&semi; access to care&period; But privacy concerns in this heavily regulated environment have prevented that from becoming a reality&comma;&&num;8221&semi; said <span class&equals;"xn-person">Emily Melton<&sol;span>&comma; Managing Partner at Threshold&period; &&num;8220&semi;We partnered with Freshpaint to help the healthcare industry innovate the ways they engage consumers and patients while protecting their privacy&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Freshpaint&&num;8217&semi;s Healthcare Privacy Platform gives healthcare organizations a durable foundation to meet evolving privacy standards at the federal and state levels while enabling them to help consumers find the right care at the right time&period; Freshpaint will continue building its privacy platform to help healthcare organizations&colon;<&sol;p>&NewLine;<ul >&NewLine;<li>Leverage the entire digital advertising ecosystem to reach consumers while taking a privacy-first approach<&sol;li>&NewLine;<li>Help consumers find the care they need using tools that previously raised privacy concerns<&sol;li>&NewLine;<li>Better inform business decisions by painting a complete picture of the consumer journey—from click to care<&sol;li>&NewLine;<li>Maintain compliance and keep everyone aligned using data and monitoring tools purpose-built for healthcare<&sol;li>&NewLine;<&sol;ul>&NewLine;<p>&&num;8220&semi;Healthcare providers are the canary in the coal mine when it comes to consumer privacy&period; We&&num;8217&semi;re headed towards a world where third-party cookies and unfettered access to customer data by tracking technologies are relics of the past&comma;&&num;8221&semi; said <span class&equals;"xn-person">Steven Fitzsimmons<&sol;span>&comma; CEO and co-founder of Freshpaint&period; &&num;8220&semi;Our team isn&&num;8217&semi;t just unlocking privacy-focused marketing for healthcare organizations—we&&num;8217&semi;re laying a foundation that empowers the entire healthcare industry to innovate at the same pace as other industries&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Freshpaint is already used by LetsGetChecked&comma; Baptist Health&comma; Boulder Community Health&comma; and hundreds of other healthcare organizations&period; With the Freshpaint Healthcare Privacy Platform&comma; the healthcare industry can build upon a privacy-first foundation to reach and engage patients&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;