Apple iPhone 15 Pro Max Tops List of Best-Selling Smartphones

<p>Apple&&num;8217&semi;s iPhone 15 Pro Max was the top selling smartphone in the first quarter according to research from Counterpoint&period;<&sol;p>&NewLine;<p>Apple and Samsung dominated the top-10 best-selling smartphones list for Q1 2024&comma; each capturing five positions and leaving no spot for other brands&comma; according to <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;research&lowbar;portal&sol;handset-sales-by-model-january-2023-february-2024&sol;">Counterpoint Research’s <strong>Global Monthly Handset Model Sales Tracker<&sol;strong><&sol;a>&period; This was the first quarter in which the top 10 smartphones were all 5G capable&period; Besides&comma; the trend towards premiumization was evident&comma; with 7 of the top 10 smartphones being premium &lpar;wholesale price at &dollar;600 and above&rpar;&period;<&sol;p>&NewLine;<p>Apple’s iPhone 15 Pro Max was the best-selling smartphone of Q1 2024&period; Notably&comma; the Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter&comma; reflecting an increasing trend of <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;research&lowbar;portal&sol;china-mid-to-high-end-smartphones-and-foldables-consumer-survey&sol;">consumer preference for high-end smartphones<&sol;a>&period; All four iPhone 15 variants and the <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;insights&sol;apple-captures-top-7-spots-in-global-top-10-best-selling-smartphones&sol;">iPhone 14<&sol;a> were among the top 10 bestsellers&period; Further&comma; the iPhone 15 line-up secured the top three spots&period;<&sol;p>&NewLine;<p><img class&equals;"aligncenter wp-image-1041222 size-full lazyloaded" src&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;wp-content&sol;uploads&sol;2024&sol;05&sol;Top-10-smartphones-in-Q1-2024&period;png" alt&equals;"Share of Global top 10 best selling smartphones&comma; Q1 2024 vs Q1 2023" width&equals;"1920" height&equals;"974" data-src&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;wp-content&sol;uploads&sol;2024&sol;05&sol;Top-10-smartphones-in-Q1-2024&period;png" data-eio-rwidth&equals;"1920" data-eio-rheight&equals;"974" &sol;><&sol;p>&NewLine;<p>The growing popularity of the Apple Pro line-up was evident&comma; as it captured half of Apple’s total sales in Q1 2024&comma; a significant increase from 24&percnt; in Q1 2020&period; The <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;insights&sol;services-revenue-grows-to-reach-highest-ever-share-as-product-revenues-decline&sol;">Pro iPhones have become the major revenue drivers for Apple<&sol;a>&comma; contributing over 60&percnt; of its sales value in Q1 2024&period; The Pro line-up offers substantial upgrades and significant enhancements over the base models&period; This strategic move has proven successful&comma; as consumers are willing to pay for premium features&period; The Pro line-up’s features include an innovative dynamic island interface&comma; more advanced chipsets&comma; ultra-smooth displays&comma; titanium chassis and a telephoto camera&period; The <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;insights&sol;bom-analysis-iphone-15-pro-max-costs-37-7&sol;">iPhone 15 Pro Max<&sol;a> performed well despite its first price increase since the launch of the Pro series in 2019&comma; indicating a strong consumer desire for the extra features the Pro line offers&period;<&sol;p>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;insights&sol;samsung-galaxy-s24-galaxy-ai-on-device-intelligent-experiences&sol;">Samsung’s Galaxy S24 series<&sol;a> secured two spots in the top 10 for Q1 2024&comma; with its Ultra variant ranking fifth and the base variant coming in ninth&period; The strong performance of the S24 series can be attributed to Samsung’s early refresh of the series&comma; and its efforts in <a href&equals;"https&colon;&sol;&sol;www&period;counterpointresearch&period;com&sol;insights&sol;genai-capable-smartphone-shipments-to-grow-over-4x-by-2027&sol;">generative AI &lpar;GenAI&rpar; technology<&sol;a>&period; The S24 series was the first to reach the market with GenAI features and capabilities&comma; allowing users to create unique content and experience a new level of interaction with their smartphones&period;<&sol;p>&NewLine;<p>Consumers are holding onto their smartphones for longer periods because upgrades are offering limited differentiation in features&period; This leads consumers to opt for high-end smartphones to ensure their devices remain technologically relevant for a longer duration&period; Going forward&comma; we expect the top 10 best-selling smartphones to capture a larger share of total smartphone sales as OEMs are focusing on leaner portfolios with premium features&comma; including GenAI&period;<&sol;p>&NewLine;