Instacart Takes on Doordash Via Uber Eats

<p><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi; Instacart and Uber Technologies&comma; Inc&period; have announced a strategic partnership to bring Uber Eats restaurant delivery to Instacart customers&period; In the coming weeks&comma; Instacart customers nationwide will be able to use the Instacart app to order from hundreds of thousands of restaurants&comma; powered by Uber Eats&period;<&sol;p>&NewLine;<p>The deal allows Instacart to take on Doordash&comma; the leading grocery delivery service in the country&period; Doordash has been adding grocery delivery from stores around the country to add to its marketplace which has been encroaching on Instacart&&num;8217&semi;s service&period;<&sol;p>&NewLine;<p>The new food ordering experience will be featured through a new &OpenCurlyDoubleQuote;Restaurants” tab in the Instacart app&comma; providing a user-friendly interface that allows consumers to choose from a selection of nearby restaurants&comma; browse menus&comma; place orders&comma; and track deliveries in real-time&period; Customers will be able to order groceries for the week from Instacart’s more than 1&comma;500 national&comma; regional&comma; and local retail banners across more than 85&comma;000 stores – all fulfilled by Instacart and its shopper community – as well as dinner for the night from hundreds of thousands of restaurants&comma; which will be fulfilled by Uber Eats and the couriers on its platform&period; Instacart&plus; members will also get even more value from their membership at no additional cost&comma; with &dollar;0 delivery on grocery and restaurant orders over &dollar;35&period;<&sol;p>&NewLine;<p>The deal doesn&&num;8217&semi;t utilize Instacart&&num;8217&semi;s own shopper network but will likely boost demand for Uber Eats food-delivery couriers&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Our goal is to make it effortless for people to go anywhere and get anything&comma;” said Dara Khosrowshahi&comma; CEO of Uber&period; &OpenCurlyDoubleQuote;We’re excited that this new strategic partnership with Instacart will bring the magic of Uber Eats to even more consumers&comma; drive more business for restaurants&comma; and create more earnings opportunities for couriers&period;”<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Through this partnership&comma; Instacart customers now have access to both the best online grocery selection in the U&period;S&period; and restaurant delivery&comma; making it even easier for them to conveniently tackle all their food needs from a single app&comma;” said Fidji Simo&comma; CEO and Chair of Instacart&period; &OpenCurlyDoubleQuote;Whether it’s ingredients for a beloved family recipe&comma; a prepared meal from a nearby grocer or takeout from a favorite restaurant – customers can now get the food they want&comma; from the retailers and restaurants they love&comma; all within the Instacart app&period;”<&sol;p>&NewLine;<p>For Uber&comma; powering restaurant delivery in the Instacart app is another way to help drive more orders to Uber Eats restaurant partners&period; This new channel also enables Uber to extend its leading restaurant selection to millions of customers across the U&period;S&period;&comma; including families in suburban markets that use Instacart&period;<&sol;p>&NewLine;<p>This partnership also extends the efforts of both companies to create technologies and solutions that support brick-and-mortar businesses&period; Through this launch&comma; Uber and Instacart are helping restaurants and retailers grow by increasing opportunities for them to reach new customers online and drive more sales through an even more engaging Instacart experience&period;<&sol;p>&NewLine;