Apple iPad Holds 35.6% of Tablet Market

<p><span lang&equals;"EN-US" >According to the latest data from research firm Canalys&comma; worldwide tablet shipments increased modestly by 1&percnt; in the first quarter of 2024&comma; reaching 33&period;7 million units&period; This growth follows four consecutive quarters of year-on-year declines and is thanks to a revival in consumer spending and the stabilization of global economies&period;<&sol;span><&sol;p>&NewLine;<p>Apple holds the lead in tablets with its iPad&period; Canalys estimates Apple shipped 12 million iPads in the first quarter of 2024&comma; down 13&period;9&percnt; from a year ago but the company still holds 35&period;6&percnt; market share&period;<&sol;p>&NewLine;<p>Samsung came in second with 6&period;8 million tablets shipped for a 20&period;1&percnt; share&period; Huawei&comma; Lenovo and Amazon rounded out the top five&period;<&sol;p>&NewLine;<p><span lang&equals;"EN-US" >&OpenCurlyDoubleQuote;The tablet industry has had a positive start to 2024&comma; and the rest of the year should bring further relief after a difficult 2023&comma;” said Canalys Research Manager Himani Mukka&period; &OpenCurlyDoubleQuote;Despite the extended period of cautious consumer spending on tablets&comma; vendors have remained ambitious&period; New market entrants have kept investing in the category while the traditional heavyweights are delivering on innovation to excite customers and drive new use cases&period;”<&sol;span><&sol;p>&NewLine;<p><span lang&equals;"EN-US" >&OpenCurlyDoubleQuote;Of particular note is Apple’s anticipated move to incorporate OLED screens in the iPad Pros&comma; signaling a significant landmark in display technology preference across the top vendors’ tablet portfolios&period; Additionally&comma; 2024 is set to bring about a rise in new tablet form factors and functionality&comma; with manufacturers focusing on both foldable designs and eye-wear-free 3D content viewing&period; The tablet market is on track to stabilize above pre-pandemic levels&comma; supported by a gradual recovery trajectory&period; The realization of postponed commercial and government deployments from last year and the rapid expansion of 5G infrastructure in untapped markets will bolster refresh demand for tablets&period;”<&sol;span><&sol;p>&NewLine;<p>Below is data from Canalys for the first quarter of 2024&period;<&sol;p>&NewLine;<table style&equals;"font-weight&colon; 500&semi;" width&equals;"794">&NewLine;<tbody>&NewLine;<tr>&NewLine;<td colspan&equals;"6" width&equals;"634">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Worldwide tablet shipments &lpar;market share and annual growth&rpar;<&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>Canalys PC Market Pulse&colon; Q1 2024<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Vendor &lpar;company&rpar;<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Q1 2024<&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>shipments<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Q1 2024 <&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>market share<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Q1 2023 <&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>shipments<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Q1 2023<&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>market share<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Annual<&sol;strong><&sol;b><br &sol;>&NewLine;<b><strong>growth<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Apple<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">12&comma;012<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">35&period;6&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">13&comma;954<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">41&period;8&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">-13&period;9&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Samsung<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">6&comma;801<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">20&period;2&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">6&comma;721<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">20&period;1&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">1&period;2&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Huawei<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">2&comma;735<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">8&period;1&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">1&comma;607<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">4&period;8&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">70&period;2&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Lenovo<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">2&comma;135<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">6&period;3&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">1&comma;892<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">5&period;7&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">12&period;9&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Amazon<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">2&comma;045<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">6&period;1&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">2&comma;502<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">7&period;5&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">-18&period;2&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Others<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">7&comma;969<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">23&period;6&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">6&comma;689<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">20&period;0&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">19&period;1&percnt;<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td width&equals;"92">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>Total<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"106">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>33&comma;698<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"125">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>100&percnt;<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>33&comma;365<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>100&percnt;<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;"><b><strong>1&period;0&percnt;<&sol;strong><&sol;b><&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td colspan&equals;"2" width&equals;"198">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">&NewLine;<&sol;td>&NewLine;<td colspan&equals;"2" width&equals;"238">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">&NewLine;<&sol;td>&NewLine;<td width&equals;"113">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">&NewLine;<&sol;td>&NewLine;<td width&equals;"84">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td colspan&equals;"4" width&equals;"436">&NewLine;<p style&equals;"font-weight&colon; 500&semi;">Note&colon; Unit shipments in thousands&period; Percentages may not add up to 100&percnt; due to rounding&period;<&sol;p>&NewLine;<p style&equals;"font-weight&colon; 500&semi;">Source&colon; Canalys PC Analysis &lpar;sell-in shipments&rpar;&comma; May 2024<&sol;p>&NewLine;<&sol;td>&NewLine;<&sol;tr>&NewLine;<&sol;tbody>&NewLine;<&sol;table>&NewLine;

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