TikTok Signs New Agreement With Universal

<p>Universal Music Group and TikTok have announced a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG&&num;8217&semi;s global family of artists&comma; songwriters and labels and will return their music to TikTok&&num;8217&semi;s billion-plus global community&period;<&sol;p>&NewLine;<p>The joint agreement marks a new era of strategic collaboration between the two organizations&comma; built on a shared commitment to help UMG&&num;8217&semi;s artists and songwriters achieve their creative and commercial potential&period; By harnessing TikTok&&num;8217&semi;s best-in-class technology&comma; marketing and promotional capabilities&comma; UMG and TikTok will deliver improved remuneration for UMG&&num;8217&semi;s songwriters and artists&comma; new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI&period;<&sol;p>&NewLine;<p><b>Sir <span class&equals;"xn-person">Lucian Grainge<&sol;span>&comma; Chairman and CEO&comma; Universal Music Group&comma; said&colon;<&sol;b> <i>&&num;8220&semi;This new chapter in our relationship with TikTok focuses on the value of music&comma; the primacy of human artistry and the welfare of the creative community&period; We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization&period;&&num;8221&semi;<&sol;i><&sol;p>&NewLine;<p><b><span class&equals;"xn-person">Shou Chew<&sol;span>&comma; CEO of TikTok&comma; said&colon; <&sol;b><i>&&num;8220&semi;Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group&period; We are committed to working together to drive value&comma; discovery and promotion for all of UMG&&num;8217&semi;s amazing artists and songwriters&comma; and deepen their ability to grow&comma; connect and engage with the TikTok community&period;&&num;8221&semi;<&sol;i><&sol;p>&NewLine;<p>Fans on TikTok can look forward to the return of UMG&&num;8217&semi;s recorded music and publishing catalogs and once again enjoy creating videos using music from some of the world&&num;8217&semi;s biggest artists and songwriters as well as exciting emerging talent&period;<&sol;p>&NewLine;<p>As part of the agreement&comma; both organizations will work together to realize new monetization opportunities utilizing TikTok&&num;8217&semi;s growing e-commerce capabilities and will work together on campaigns supporting UMG&&num;8217&semi;s artists across genres and territories globally&period;<&sol;p>&NewLine;<p>TikTok will continue to invest significant resources into building artist-centric tools that will help UMG artists realize their potential on the growing platform&period; Tools including &&num;8220&semi;Add to Music App&&num;8221&semi;&comma; enhanced data and analytics&comma; and integrated ticketing capabilities will benefit artists&comma; both financially and in building their global fanbases using TikTok&&num;8217&semi;s scale and engaged community&comma; while strengthening online safety protections for artists and their fans&period;<&sol;p>&NewLine;<p>In addition&comma; TikTok and UMG will work together to ensure AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters&period; TikTok is also committed to working with UMG to remove unauthorized AI-generated music from the platform&comma; as well as tools to improve artist and songwriter attribution&period;<&sol;p>&NewLine;