<p>goPro has recently agreed to acquire Forcite Helmet Systems, a pioneer in embedding technology into helmets. GoPro intends to accelerate Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories of helmets over time. Forcite is based in Australia and terms of the purchase weren&#8217;t released.</p>
<p>“The greater helmet market represents a meaningful TAM expanding opportunity for GoPro, and we’re excited for the Forcite team to join us so that together we can work towards enhancing the performance and safety of various types of helmets, starting with motorcycle helmets,” says GoPro founder and CEO, Nicholas Woodman. “GoPro has built a strong brand internationally across all forms of motorsports and has enjoyed a strong following with motorcycle enthusiasts. We’re excited to leverage our brand reputation along with our technical and operational capabilities to address what we believe is a long-term growth opportunity for our business.”</p>
<p>Woodman adds, “In addition to our plan to develop our own GoPro-branded line of helmets, we are excited to partner with other leading helmet brands to help tech-enable their own helmet lines. We have great respect for established brands, and we look forward to working with them to help drive the industry forward, together.”</p>
<p>GoPro expects to close the purchase of Forcite in the first quarter of 2024.</p>

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