Apple Remains No. 1 Brand for 11th Year in a Row

<p class&equals;"is-inview" data-margin-top&equals;"0" data-margin-bottom&equals;"0" data-has-loco&equals;"true" data-scroll&equals;"true" data-scroll-speed&equals;"0">Apple ranks as the No&period; 1 Best Global Brand for the 11th consecutive year according to consulting firm Interbrand&period;<&sol;p>&NewLine;<p class&equals;"is-inview" data-margin-top&equals;"0" data-margin-bottom&equals;"0" data-has-loco&equals;"true" data-scroll&equals;"true" data-scroll-speed&equals;"0">Interbrand has unveiled its Best Global Brands 2023 ranking&comma; revealing many of the world’s top 100 brands are in a state of stagnation&period; The rate of growth in the overall brand value of the table slowed sharply after last year’s significant increase – rising 5&period;7&percnt; this year compared to last year’s 16&percnt; increase&comma; taking the total brand value to &dollar;3&period;3 trillion &lpar;&dollar;3&period;1 trillion in 2022&rpar;&period;<&sol;p>&NewLine;<p class&equals;"is-inview" data-margin-top&equals;"0" data-margin-bottom&equals;"0" data-has-loco&equals;"true" data-scroll&equals;"true" data-scroll-speed&equals;"0">Interbrand cites lack of growth mindset&comma; weaker brand leadership and poor forecasting as behind the slowdown&period; This follows a longer-term trend in which brands operating exclusively in one sector taking an incremental approach have experienced slower brand value growth&period;<&sol;p>&NewLine;<p>Airbnb at &num;46 is the fastest riser in value &lpar;&plus;21&period;8&percnt;&rpar; despite only entering the table last year&period;<&sol;p>&NewLine;<p>Gonzalo Brujó&comma; Global CEO of Interbrand&comma; said&colon; &&num;8220&semi;After a few years of strong brand growth&comma; we have entered a period of stagnation&comma; with this year&&num;8217&semi;s table showing moderate growth in overall brand value&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Businesses which have witnessed a rise in brand value&comma; including Airbnb &lpar;&num;46&rpar;&comma; LEGO &lpar;&num;59&rpar; and Nike &lpar;&num;9&rpar; have all transcended their established category norms and play a more significant and meaningful role in society and consumer&&num;8217&semi;s lives&period;<&sol;p>&NewLine;<p>&&num;8220&semi;As we continue to navigate economic and environmental headwinds&comma; there is a need for improved business cases and better brand management&comma; to drive future investment and sustain growth&comma; within traditional sectors and beyond&period; Those who can successfully leverage their brand into new consumer pools of potential will reap the rewards of strong brand growth&period;&&num;8221&semi;<&sol;p>&NewLine;<p><img class&equals;"alignnone size-full wp-image-4429" src&equals;"http&colon;&sol;&sol;jpq&period;a9a&period;mytemp&period;website&sol;wp-content&sol;uploads&sol;2023&sol;11&sol;webbrands&period;jpg" alt&equals;"" width&equals;"1024" height&equals;"1024" &sol;><&sol;p>&NewLine;