<p>Meta is introducing new features that will make it easier for people on Facebook and Instagram to access, create and navigate between multiple accounts and profiles.</p>
<p>The company says it knows that many people use more than one of its apps to pursue different interests, reach a broader audience or share different aspects of who they are with different groups of people. With that in mind, it is simplifying the process of creating and switching between accounts and profiles.</p>
<h2><strong>Easily Switch Between Facebook and Instagram</strong></h2>
<p>First, Meta is introducing a new profile-switching interface that will make it easier to stay on top of notifications and navigate between Facebook and Instagram.</p>
<p><a href="https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775"><img class="aligncenter size-full wp-image-36243" src="https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775" sizes="(max-width: 890px) 100vw, 890px" srcset="https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=1920 1920w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=300 300w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=768 768w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=1024 1024w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=1536 1536w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=1240 1240w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=689 689w, https://about.fb.com/wp-content/uploads/2022/09/01_AccountCenter.jpg?resize=890%2C775?w=1780 1780w" alt="The user interface on Facebook and Instagram to switch between accounts." width="629" height="548" /></a></p>
<p>People will be able to easily switch between their Facebook and Instagram profiles if they’ve added them to the same Accounts Center. Additionally, people can now see their Facebook and Instagram profiles in one place. Notifications will also be conveniently displayed for each profile, making it easier to stay up to date on activity across Facebook and Instagram.</p>
<p>The company is testing this new experience globally on iOS, Android and web.</p>
<h2><strong>Quickly Create New Accounts and Profiles</strong></h2>
<p>Meta is also introducing a new account registration and login flow that will enable people to more easily log in and create new accounts across Facebook and Instagram.</p>
<p><a href="https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775"><img class="aligncenter size-full wp-image-36244" src="https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775" sizes="(max-width: 890px) 100vw, 890px" srcset="https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=1920 1920w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=300 300w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=768 768w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=1024 1024w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=1536 1536w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=1240 1240w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=689 689w, https://about.fb.com/wp-content/uploads/2022/09/02_Logging-in.jpg?resize=890%2C775?w=1780 1780w" alt="The user interface to log into Facebook and Instagram accounts." width="890" height="775" data-recalc-dims="1" /></a></p>
<p><a href="https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775"><img class="aligncenter size-full wp-image-36245" src="https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775" sizes="(max-width: 890px) 100vw, 890px" srcset="https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=1920 1920w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=300 300w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=768 768w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=1024 1024w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=1536 1536w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=1240 1240w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=689 689w, https://about.fb.com/wp-content/uploads/2022/09/03_Register-accounts.jpg?resize=890%2C775?w=1780 1780w" alt="The user interface to log into Facebook and Instagram accounts." width="890" height="775" data-recalc-dims="1" /></a></p>
<p>People new to the products can create a Facebook or Instagram account, and then use that account to sign up for additional ones. And people who have both a Facebook and an Instagram account can now easily use login information from one app to access the other, as long as their accounts are in the same Accounts Center.</p>
<p>The company is testing this new experience globally on iOS and Android.</p>
<p>People will be notified when a new account is created using their existing account and when an account is added to their Accounts Center, so you can confidently stay up to date on activity across all of your accounts. Finally, people can manage which profile appears in the profile-switching experience, and which accounts can log into each other.</p>

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