Pollo Asado is grilled fresh in Chipotle’s kitchens using classic cooking techniques to build bright, craveable flavor.
<p>Chipotle Mexican Grill is launching the new Pollo Asado at restaurants in the U.S. and <span class="xn-location">Canada</span> for a limited time. Pollo Asado is grilled fresh in Chipotle&#8217;s kitchens using classic cooking techniques to build bright, craveable flavor. The chicken is available at participating locations and via the Chipotle app, Chipotle.com, and third-party delivery partners.</p>
<p><b>An Entirely New Chicken Experience</b></p>
<p><span style="font-size: 1rem;">Chipotle&#8217;s first chicken menu innovation in its 29-year history, Pollo Asado is grilled fresh and prepared daily in small batches, Responsibly Raised chicken is tumbled in a spice blend before being seared on the plancha. Pollo Asado is then hand-chopped into tender, juicy bites and is brought to life with a bright marinade, fresh squeezed lime, and cilantro. </span></p>
<p>&#8220;Chicken is easily our most popular protein, with many of our most loyal Chipotle customers ordering it the majority of the time,&#8221; said <span class="xn-person">Chris Brandt</span>, Chief Marketing Officer. &#8220;We&#8217;re thrilled to introduce fans to another flavor of chicken that brings a whole new dimension to any Chipotle order and will certainly be a crowd pleaser.&#8221;</p>
<p><b>Stage-Gate Test Forecasts Winning Recipe</b></p>
<p>Leveraging its signature stage-gate process, Chipotle tested Pollo Asado in select restaurants in <span class="xn-location">Sacramento</span> and <span class="xn-location">Cincinnati</span> starting in <span class="xn-chron">November 2021</span> for a limited time. Chipotle utilizes its stage-gate process to test, listen, learn, and iterate on guest feedback before deciding on a national launch strategy for new menu innovations. Customer feedback and sales from the Pollo Asado test were on par with the test market results of Smoked Brisket, Chipotle&#8217;s bestselling menu innovation in the company&#8217;s recent history. Chipotle&#8217;s classic chicken offering, Adobo Chicken, has long been the company&#8217;s top-selling protein. Pollo Asado joins Adobo Chicken on the line for a limited time, offering guests a fresh way to enjoy their favorite protein at Chipotle.</p>
<p><b><span class="xn-money">$0</span> Delivery Fee Offer</b></p>
<p>To celebrate its latest menu addition, Chipotle is offering <span class="xn-money">$0</span> delivery fees on all Pollo Asado orders placed through the Chipotle app and Chipotle.com from <span class="xn-chron">March 14 through March 20, 2022</span> in the U.S. In <span class="xn-location">Canada</span>, guests can enjoy the same offer from <span class="xn-chron">March 13 through March 20</span>, 2022.</p>
<p>Pollo Asado will be available alongside all permanent menu items for in-restaurant, online, mobile, and delivery orders at locations in the U.S. and <span class="xn-location">Canada</span> for a limited time.</p>

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