Chipotle Launches Pollo Asado for Limited Time

<p>Chipotle Mexican Grill is launching the new Pollo Asado at restaurants in the U&period;S&period; and <span class&equals;"xn-location">Canada<&sol;span> for a limited time&period; Pollo Asado is grilled fresh in Chipotle&&num;8217&semi;s kitchens using classic cooking techniques to build bright&comma; craveable flavor&period; The chicken is available at participating locations and via the Chipotle app&comma; Chipotle&period;com&comma; and third-party delivery partners&period;<&sol;p>&NewLine;<p><b>An Entirely New Chicken Experience<&sol;b><&sol;p>&NewLine;<p><span style&equals;"font-size&colon; 1rem&semi;">Chipotle&&num;8217&semi;s first chicken menu innovation in its 29-year history&comma; Pollo Asado is grilled fresh and prepared daily in small batches&comma; Responsibly Raised chicken is tumbled in a spice blend before being seared on the plancha&period; Pollo Asado is then hand-chopped into tender&comma; juicy bites and is brought to life with a bright marinade&comma; fresh squeezed lime&comma; and cilantro&period; <&sol;span><&sol;p>&NewLine;<p>&&num;8220&semi;Chicken is easily our most popular protein&comma; with many of our most loyal Chipotle customers ordering it the majority of the time&comma;&&num;8221&semi; said <span class&equals;"xn-person">Chris Brandt<&sol;span>&comma; Chief Marketing Officer&period; &&num;8220&semi;We&&num;8217&semi;re thrilled to introduce fans to another flavor of chicken that brings a whole new dimension to any Chipotle order and will certainly be a crowd pleaser&period;&&num;8221&semi;<&sol;p>&NewLine;<p><b>Stage-Gate Test Forecasts Winning Recipe<&sol;b><&sol;p>&NewLine;<p>Leveraging its signature stage-gate process&comma; Chipotle tested Pollo Asado in select restaurants in <span class&equals;"xn-location">Sacramento<&sol;span> and <span class&equals;"xn-location">Cincinnati<&sol;span> starting in <span class&equals;"xn-chron">November 2021<&sol;span> for a limited time&period; Chipotle utilizes its stage-gate process to test&comma; listen&comma; learn&comma; and iterate on guest feedback before deciding on a national launch strategy for new menu innovations&period; Customer feedback and sales from the Pollo Asado test were on par with the test market results of Smoked Brisket&comma; Chipotle&&num;8217&semi;s bestselling menu innovation in the company&&num;8217&semi;s recent history&period; Chipotle&&num;8217&semi;s classic chicken offering&comma; Adobo Chicken&comma; has long been the company&&num;8217&semi;s top-selling protein&period; Pollo Asado joins Adobo Chicken on the line for a limited time&comma; offering guests a fresh way to enjoy their favorite protein at Chipotle&period;<&sol;p>&NewLine;<p><b><span class&equals;"xn-money">&dollar;0<&sol;span> Delivery Fee Offer<&sol;b><&sol;p>&NewLine;<p>To celebrate its latest menu addition&comma; Chipotle is offering <span class&equals;"xn-money">&dollar;0<&sol;span> delivery fees on all Pollo Asado orders placed through the Chipotle app and Chipotle&period;com from <span class&equals;"xn-chron">March 14 through March 20&comma; 2022<&sol;span> in the U&period;S&period; In <span class&equals;"xn-location">Canada<&sol;span>&comma; guests can enjoy the same offer from <span class&equals;"xn-chron">March 13 through March 20<&sol;span>&comma; 2022&period;<&sol;p>&NewLine;<p>Pollo Asado will be available alongside all permanent menu items for in-restaurant&comma; online&comma; mobile&comma; and delivery orders at locations in the U&period;S&period; and <span class&equals;"xn-location">Canada<&sol;span> for a limited time&period;<&sol;p>&NewLine;