Calixa Raises $12 Million Series A

SAN FRANCISCO &&num;8212&semi; Calixa, which operates a product-led growth Go-to-Market (GTM) platform, has raised &dollar;12 million in Series A funding led by Kleiner Perkins with new investors Salesforce Ventures and Twilio&period; Calixa will use the funds to aggressively hire across all functions&period;&NewLine;&&num;8220&semi;Today&&num;8217&semi;s fastest growing software companies &&num;8211&semi; Twilio, Slack, Calendly, Netlify &&num;8211&semi; leverage a product-led GTM&period; They let users try products right away and put them in control of their buying journey,&&num;8221&semi; said Thomas Schiavone, co-founder and CEO&period; &&num;8220&semi;However, existing GTM tooling was built for a top-down sales motion and product-led companies are struggling to use these outdated tools&period; Calixa was built from the ground up for a sales-assisted product-led motion&period; It keeps GTM teams on the same page by providing a data-rich customer view and a workflow optimized for high velocity sales&period;&&num;8221&semi;&NewLine;&&num;8220&semi;As one of Twilio&&num;8217&semi;s first product managers, it&&num;8217&semi;s in Thomas&&num;8217&semi; DNA to put customers first,&&num;8221&semi; said Jeff Lawson, CEO and co-founder of Twilio&period; &&num;8220&semi;I&&num;8217&semi;m confident in Thomas&&num;8217&semi; leadership and am proud to see him building a platform that enables companies to have a fundamentally better relationship with their customers&period; I&&num;8217&semi;m excited to see what Thomas and the Calixa team build for product-led growth companies&excl;&&num;8221&semi;&NewLine;Product-Led Growth is redefining how companies work with customers&period; The customer journey begins with a free signup and the account grows as the user and their teammates find value with the product&period; Companies struggle to stay on top of thousands of sign-ups that are all at different stages of their journey&period; To be successful, sales teams need to easily prioritize who to talk to, quickly get context on them, and effortlessly engage&period;&NewLine;With the public launch of Calixa earlier this year, companies finally have a GTM tool purpose-built for Product-Led Growth&period; Software companies like Netlify, Voiceflow and Courier are relying on Calixa to power their product-led sales motion&period; Netlify&&num;8217&semi;s Director of Sales Development, Devin Oliver, said that, &&num;8220&semi;Calixa cuts down our time from insight to action&period; There is a huge efficiency and conversion gain with product qualified leads that Calixa identifies&period;&&num;8221&semi;&NewLine;

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