Stripe Strikes Partnership With Klarna

<p>Klarna&comma; a Swedish provider of flexible payment services&comma; has announced a strategic partnership with Stripe&comma; based in San Francisco&period; The partnership will allow millions of businesses running on Stripe to offer Klarna’s flexible payment options to their consumers&period;<&sol;p>&NewLine;<p>In recent years&comma; consumers around the world have gravitated to popular &OpenCurlyDoubleQuote;Buy Now Pay Later” payment options&comma; which allow them to receive products immediately while spreading their payments out over time&period; For businesses&comma; offering this flexibility can dramatically increase conversions and boost revenue&period; In fact&comma; Klarna’s research found that businesses offering Klarna at checkout generated a 30&percnt; average increase in conversion and a 41&percnt; increase in average order value&period; Some retailers discovered that 40&percnt; of Klarna shoppers were new to their brand&comma; allowing them to win entirely new customer segments&period;<&sol;p>&NewLine;<p>Indochino&comma; a long-time Stripe user&comma; found exactly that&period; As a leading provider of men’s apparel and custom suits&comma; Indochino wanted to offer its customers an enhanced checkout experience&comma; with a range of flexible payment options&period; And&comma; like many modern businesses&comma; it wanted to do so as fast as possible&comma; with minimal engineering effort&period; &OpenCurlyDoubleQuote;Through the Klarna and Stripe partnership&comma; we were able to get up and running quickly with a tailored service that met our needs perfectly&comma;” said Alex Nazarevich&comma; Vice President&comma; Growth at Indochino&period;<&sol;p>&NewLine;<p>By partnering with Stripe&comma; Klarna will now make its flexible payment options available to millions of internet businesses already using Stripe across the US and 19 countries in Europe&period;<&sol;p>&NewLine;<p>Koen Köppen&comma; Chief Technology Officer at Klarna&comma; said&colon; &OpenCurlyDoubleQuote;Over the past years&comma; Klarna and Stripe redefined the e-commerce experience for millions of consumers and global retailers&period; Together with Stripe&comma; we will be a true growth partner for retailers of all sizes&comma; allowing them to maximize their entrepreneurial success through our joint services&period; By offering convenience&comma; flexibility&comma; and control to even more shoppers&comma; we create a win-win situation for both retailers and consumers alike&period;”<&sol;p>&NewLine;<p>The announcement also includes a deeper collaboration between Klarna and Stripe&period; Stripe is now Klarna’s preferred payments partner for consumer purchases—meaning that&comma; after a customer’s initial purchase from a retailer is funded by Klarna&comma; the subsequent repayments are all processed by Stripe as well&period; After initial tests with Stripe yielded significant improvements in reliability and performance&comma; Klarna decided to shift even more of its payments volume to Stripe than initially planned&period; Klarna will now rely on Stripe to process the majority of its payment volume in the US and Canada&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We’re thrilled to partner with Klarna so that millions of businesses on Stripe globally can offer increased payment flexibility&comma;” said Will Gaybrick&comma; Chief Product Officer at Stripe&period; &OpenCurlyDoubleQuote;Klarna’s payment options are a powerful tool for online businesses to attract more customers&comma; boost conversion rates&comma; increase basket sizes&comma; and thus grow their revenue&period;”<&sol;p>&NewLine;

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