Wisetack Inks $45 Million Series B

<p><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi; Wisetack&comma; a company that brings buy now&comma; pay later to in-person services like home and auto repair&comma; has landed a &dollar;45 million Series B funding round&comma; led by New York-based global private equity and venture capital firm Insight Partners&comma; with existing investors Greylock Partners and Bain Capital Ventures also participating in the round&period; This brings the total amount raised by the company to &dollar;64 million since the company&&num;8217&semi;s founding in 2018&period;<&sol;p>&NewLine;<p>The company will use the investment to expand into verticals such as auto repair&comma; elective medical&comma; dental and veterinary&comma; legal services&comma; and more&period;<&sol;p>&NewLine;<p>&&num;8220&semi;In just a couple of years&comma; Wisetack has become the go-to leader in embedded financing for home services&comma; partnering with vertical SaaS leaders such as Housecall Pro and Jobber&comma; who offer consumer financing to their customer bases of tens of thousands of home services professionals&comma;&&num;8221&semi; said Bobby Tzekin&comma; CEO of Wisetack&period; &&num;8220&semi;With this new influx of capital&comma; we can continue to build the teams and resources necessary to expand faster into other service-based categories&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;Wisetack has a differentiated platform for embedded BNPL that is purpose-built to address use cases that are both more complex and less well-served than e-commerce&comma;&&num;8221&semi; said Rebecca Liu-Doyle&comma; Principal at Insight Partners&period; &&num;8220&semi;The Wisetack value proposition is a true win-win-win—for partners&comma; merchants&comma; and consumers alike&period; With its exceptional product and experienced management team&comma; it&&num;8217&semi;s clear that Wisetack is primed for continued rapid growth&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Buy-Now-Pay-Later &lpar;BNPL&rpar; has surged in popularity over the last few years&period; Wisetack differentiates itself from others by focusing on service-based businesses&comma; seamless API integrations into business software&comma; and a fast and easy consumer financing process&comma; which brings the ease of BNPL to much larger transaction sizes when compared to ecommerce&period;<&sol;p>&NewLine;<p>Most service businesses are SMBs&comma; who have historically been harder to serve than large ecommerce players&period; Yet the market for offline commerce is much larger than that for ecommerce&period; Americans spend more than &dollar;400 billion a year on residential renovations and repairs alone&comma;1 while the United States automotive repair and maintenance services market is projected to reach &dollar;250B by 2026&comma; up from &dollar;201B in 20202&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Integrating Wisetack into our existing software was a quick and seamless process&comma; and more importantly&comma; has brought tremendous value to our customers&period;&&num;8221&semi; said Laura Collinson&comma; who heads Jobber&&num;8217&semi;s Fintech business&period; &&num;8220&semi;Wisetack has helped Jobber customers offer a better experience to homeowners&comma; and become more competitive in the market&period; We&&num;8217&semi;re proud to partner with Wisetack and together help small and medium-sized home service businesses be more successful&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Through its suite of APIs&comma; Wisetack embeds financing options into software platforms that thousands of businesses already use in their day-to-day operations&period; With Wisetack&comma; in-person businesses can offer financing to consumers in minutes&comma; while consumers can pay over time for purchases without surprises or unexpected fees&period;<&sol;p>&NewLine;

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