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<p>Heading into the historically-hot-car-shopping Labor Day Weekend, buyers may be surprised to find themselves paying over sticker price for some of the most popular vehicles right now, according to a recent report from Autotrader. The laws of supply and demand are clearly at play in the current car-shopping environment, as the global microchip shortage and resulting automaker production delays continue to affect dealer inventories.</p>
<p>Several popular, hard-to-find models currently have even harder to find deals, and )buyers are paying well over manufacturer&#8217;s suggested retail price (MSRP) as a result. After examining the latest data, Autotrader recently named the Toughest Twenty: 20 new vehicles consistently selling above full retail price.</p>
<p>&#8220;Many car shoppers are in for a surprise right now – if they can find the model they are looking for at the dealership, they may have to pay more for it than expected,&#8221; said <span class="xn-person">Brian Moody</span>, executive editor for Autotrader. &#8220;In these unusual times, Autotrader&#8217;s consistent advice for deal-hunting car shoppers is to look for a sedan, hatchback or wagon. On the flip side, SUVs, trucks and even minivans are very popular right now, and they are in low supply. Chances are high that shoppers will have to pay more for the exact vehicle they want.&#8221;</p>
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<p>While some vehicles on Autotrader&#8217;s Toughest Twenty list hail from luxury automakers for which buyers may expect to pay a premium, most of the vehicles are from mainstream/non-luxury manufacturers. Retail prices on these vehicles can range from under <span class="xn-money">$15,000</span> to well over <span class="xn-money">$100,000</span>, so the possibility of paying above sticker price is an equal opportunity regardless of budget or spending power.</p>
<p class="prntac"><b>Autotrader&#8217;s Toughest Twenty: 20 New Vehicles Consistently Selling Above Full Retail Price</b></p>
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<table class="prntblns" border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td class="prnsbts prnrbrs prnvab prnsbbs prntac prnpl6 prnsbls prnpr6">
<p class="prnews_p dnr"><span class="prnews_span"><b>Rank</b></span></p>
</td>
<td class="prngen3">
<p class="prnews_p dnr"><span class="prnews_span"><b>Vehicle</b></span></p>
</td>
<td class="prngen3">
<p class="prnews_p dnr"><span class="prnews_span"><b>Vehicle Category</b></span></p>
</td>
<td class="prngen3">
<p class="prnews_p dnr"><span class="prnews_span"><b>Average Transaction Price</b></span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">1</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Mercedes-Benz G-Class</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Luxury SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">118% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">2</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Kia Telluride</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">108% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">3</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Kia Carnival</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Minivan</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">107% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">4</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Hyundai Palisade</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">105% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">5</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Honda Ridgeline</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize Truck</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">105% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">6</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Land Rover Defender</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Luxury SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">105% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">7</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Honda CR-V</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Compact SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">105% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">8</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Cadillac Escalade</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Luxury SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">104% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">9</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Nissan Versa</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Subcompact Car</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">103% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">10</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Honda Odyssey</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Minivan</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">103% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">11</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Land Rover Range Rover Sport</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Luxury SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">103% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">12</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Nissan Kicks</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Subcompact SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">103% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">13</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Subaru WRX</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Compact Car</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">102% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">14</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Ford Bronco</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">102% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">15</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Chevrolet Corvette</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Sports Car</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">102% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">16</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Toyota Tacoma</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize Truck</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">102% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">17</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Toyota Tundra</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Full-Size Truck</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">101% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">18</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Jeep Wrangler</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Midsize SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">101% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">19</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">GMC Yukon XL</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Full-Size SUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">101% of MSRP</span></p>
</td>
</tr>
<tr>
<td class="prngen4">
<p class="prnews_p dnr"><span class="prnews_span">20</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Chevrolet Bolt EUV</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">Electric Crossover</span></p>
</td>
<td class="prngen5">
<p class="prnews_p dnr"><span class="prnews_span">100.5% of MSRP</span></p>
</td>
</tr>
</tbody>
</table>
</div>
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</div>
<p>To create the list of the Toughest Twenty, Autotrader examined Average Transaction Prices (ATP) to measure the pricing increases. ATP is a measure of the selling price in a deal versus the Manufacturer&#8217;s Suggested Retail Price (MSRP). The vehicles listed also have very low incentives, which usually is a sign that the vehicle is in high demand. In addition, nearly every vehicle listed has a low &#8220;days supply&#8221; – essentially, the number of days an average dealership could keep selling a given model without running out, assuming no new shipments are coming. Most vehicles on the list have less than a 30 days supply, except the Nissan Versa, Nissan Kicks, Ford Bronco, Jeep Wrangler and Chevrolet Bolt.</p>
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