COVID Home Testing App Downloads Rise 134%

<p>With a rise in the Delta variant of COVID-19 spreading across the country&comma; at-home tests for coronavirus are soaring according to app measurement firm Sensor Tower&period;<&sol;p>&NewLine;<p>Sensor Tower data reveals that installs for the apps associated with the two most widely available over-the-counter testing kits with mobile apps&comma; BinaxNOW and Ellume&comma; collectively surged 107 percent month-over-month in July and 134 percent so far in August across U&period;S&period; app stores&period; While the United States Food and Drug Administration approved the use of at-home COVID-19 tests in December 2020&comma; consumer adoption only began to show a steep increase last month&period;<&sol;p>&NewLine;<p>Although there are other home testing kits for COVID-19 other than BinaxNOW and Ellume&comma; other tests require users to ship samples to labs before receiving results&period; With BinaxNOW and Ellume&comma; consumers can check their results using the <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;us&sol;abbott&sol;app&sol;navica&sol;1527297235&sol;overview">Navica<&sol;a> and <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;us&sol;ellume-limited&sol;app&sol;ellume-covid-19-home-test&sol;1536213996">Ellume<&sol;a> apps&comma; respectively&period;<&sol;p>&NewLine;<p>Navica’s installs exceeded Ellume’s until last month&comma; when the latter saw a sharp uptick in adoption&period; U&period;S&period; downloads of the Ellume app reached 59&comma;000 in July&comma; up 354 percent from 13&comma;000 in June&comma; whereas Navica’s app grew 31 percent to 55&comma;000 from 42&comma;000&period; Both apps have collectively hit approximately 770&comma;000 installs since their launches&period;<&sol;p>&NewLine;<p>Adoption of vaccine verification apps has also risen so far in August&comma; reflecting new requirements by various establishments and governments in the U&period;S&period; for consumers to show proof of their vaccination status&period; Installs of the top eight verification apps in the U&period;S&period; for August have climbed to 1&period;6 million&comma; up 79 percent from approximately 867&comma;000 in July&period;<&sol;p>&NewLine;<p>The growth of these apps has been driven mostly by <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;US&sol;department-of-information-technology-and-telecomm&sol;app&sol;nyc-covid-safe&sol;1565213506&sol;overview">NYC COVID Safe<&sol;a> and <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;US&sol;new-york-state-office-of-information-technology-services&sol;app&sol;nys-excelsior-pass-wallet&sol;1552933587&sol;overview">NYS Excelsior Pass Wallet<&sol;a>&comma; likely due to newer policies such as <a href&equals;"https&colon;&sol;&sol;www1&period;nyc&period;gov&sol;assets&sol;doh&sol;downloads&sol;pdf&sol;covid&sol;covid-19-key-to-nyc-executive-order&period;pdf">New York City’s proof of vaccine requirement<&sol;a> for indoor venues&period;<&sol;p>&NewLine;<p>NYS Excelsior Pass Wallet saw the most installs in a single month&comma; climbing 283 percent M&sol;M to 579&comma;000 so far in August&comma; from 151&comma;000 in July&period; This exceeded its previous record month of May 2021&comma; when the app hit about 480&comma;000 installs&period; NYC COVID Safe launched at the end of July and has so far accrued approximately 109&comma;000 downloads&period; Immunization record app <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;US&sol;docket-health-inc&sol;app&sol;docket-r-immunization-records&sol;1117444284&sol;overview">Docket<&sol;a> has also experienced significant M&sol;M growth&comma; rising 182 percent to 189&comma;000 installs to date this month from 67&comma;000 in July&period;<&sol;p>&NewLine;<p>Although <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;US&sol;daon-inc&sol;app&sol;verifly-fast-digital-identity&sol;1522957424&sol;overview">VeriFLY<&sol;a> saw a surge in adoption in July&comma; climbing 22 percent M&sol;M&comma; first-time installs for the app have declined so far in August&period; This could point to a dip in air travel due to the delta variant&comma; as VeriFLY has a partnership with American Airlines&period; However&comma; <a href&equals;"https&colon;&sol;&sol;sensortower&period;com&sol;ios&sol;US&sol;alclear-llc&sol;app&sol;clear-fast-touchless-access&sol;1436333504&sol;overview">Clear<&sol;a>&comma; which also has a partnership with airlines United and Delta&comma; continued experiencing M&sol;M growth&comma; climbing 73 percent in July and 15 percent so far in August&period; This may be due to the app’s other use cases beyond air travel&period;<&sol;p>&NewLine;

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